Case study of Cherie Cosmestics Ltd Elegante Division

Of Cherie Cosmestics Ltd Elegante Division - Case Study Example or a company’s top level management to put into place reliable systems that can effective coordinate communication process and other important aspects of management. The communication function of effective management is responsible for creating reliable communication channels as well as structures that can be followed by all company workers. It is important to understand that all branch managers in a large company work towards a similar goal, that of success and increase of market share, for this reason, there is a need for collaboration and consultations among the managers. However, it is important that all these consultations and collaborations have to follow certain laid down procedures to avoid conflict of interest and the need to outdo each other at the expense of company goals and objectives and the spirit of good governance. Communication is an important function of any business activity, it ensures that directives are set effectively and implemented by company workers (Kuhn 2005). Effective communication has been the chief cornerstone of any development in any organisation; in fact, it is what enables company and organizational managers to carry out their basic functions and duties in the organisation. Communication skills, whether formal or informal have always been cited as the basis for the success of any business activity (Cheney 2007). Systems that do not have poor communication mechanisms often end up having misplaced priorities with people doing what they feel is pleasant to them and not what is stipulated in the company’s effective practice. The problems affecting the management function at Cherie Cosmetics Limited can be traced down to a breakdown in the communication process. In the first place, the company’s vice president has not taken steps to address the challenges and bring about sound management systems and communication in the company. There appears that some managers like Heather have the passion of working in this company and

New York Times Article Review SEE below instructiuon Essay

New York Times Article Review SEE below instructiuon - Essay Example In case the price tag is approved by Washington, the carbon content of fuel will become as important as the fuel cost and may even define the fuel cost. The result of this policy will be the competitive capacity of alternative energies, such as wind, sunlight, uranium, corn stalks and trash or natural gas. It would also be possible to start using the so called â€Å"carbon-negative† fuels, taking carbon dioxide out of the atmosphere. The Congress should introduce a special tax or a cap-of-trade system for industries producing fuels. The estimations show that at $50 per metric ton the cost of a kilowatt-hour produced by coal will go from about 5.7 cents to 10 cents. When carbon dioxide costs $25 a ton, wind power will become competitive. Solar power is very expensive now, but the cap-of-trade system making coal fuel equal or even higher in price, solar power gets â€Å"a much larger chance to be relevant†. The carbon calculus concerns not only electricity but also ethanol, called â€Å"closet carbon†. There are possibilities to reduce greenhouse-emissions producing ethanol from trash through a newly-elaborated thermochemical method, proposed by Range Fuels of Denver. Nowadays we use corn ethanol, made using natural gas and coals, containing carbon, and sugar-cane ethanol, resulting in 10% as much CO2. Another approach, being tested in Arizona, is to fertilize algae with carbon dioxide captured from the atmosphere. Scientists even propose carbon-negative products, such as synthesis gas made from biomass, with resulting carbon dioxide being captured chemically. New approaches are sought for in architecture. Today building sites are evaluated for solar orientation and prevailing winds, the possibility to use the existing mass of hillsides and the ambient temperature of the dirt, etc. Carbon dioxide emissions can be reduced in the process of produce of various goods for mass consum ption. The problem is that the new technologies

Evaluation of Innovation, T Mobile, Nike Considered and Swatch Assignment

Evaluation of Innovation, T Mobile, Nike Considered and Swatch - Assignment Example There are three basic techniques in which enterprises can compete they include production, development, and distribution. This is where T mobile, Nike and Swatch enterprises have developed their competitive advantage. This paper will compare and contrast the process of creativity and innovation involved, in the development of a product, a service and a process in T mobile, Nike considered and the Swatch The Swatch redesign came about because of low priced quartz watches from Hong Kong and Japan, as well as the adoption of the quartz technology, which was invented by the Swedish. There were strategic, managerial and structural problems, which led to the amalgamation of Omega and Asuag (Swedish biggest watch enterprises) into Swiss Corporation for Microelectronics and Watchmaking. At the time of the merger, the watch market had been divided into 3 market segments: lower segment, intermediate and the highest market. It is at the instance that Swatch emerged to control cost and quality in the segments. Swatch introduced trend tied to a firm’s philosophy, which welcomes the change. Swatch configured itself to rapidly develop, launch, manufacture and deliver its new merchandises to the market via cross-functional and synchronized engineering processes and structures. Use of cross-functional crews by aided in the reduction of costs and maximization of results for Swatch. Swatch is d esigned not as a commodity but an emotional product. It became an accessory something that was not common with other brands. As an accessory Swatch was very recognizable. Additionally, to make it even more appealing, the Swatch was designed with different colors that matched with an individual’s outfit. The colors made Swatch more vibrant with crazy designs, which matched mood as well as the sense of style (Design Council 2009). Nike redesigning strategy was  influenced by the criticism it received in the 1990’s because of its poor labor and its environmental policies.  

UK LAW problem question Essay Example | Topics and Well Written Essays - 500 words

UK LAW problem question - Essay Example where a charging authority serve notice under regulation 13(6) that they do not accept that a ground on which representations were made under that regulation has been established, the person making those representations may appeal to an adjudicator against the charging authoritys decision before  -   Held: that regulation 16(2) permitted an adjudicator to direct the cancellation of a penalty charge notice where the recipient had failed to establish one of the grounds specified in regulation 13(3)(a) to (f) but there were other reasons for mitigating the penalty or totally relieving the recipient of the penalty. 1. Under the Road User Charging (Enforcement and Adjudication) (London) Regulations 2001,while applying the relevant grounds under reg. 13 Mr. Vere may be able to plead that due to his extenuating circumstances (daughter’s ill health etc) no penalty charge should be payable by him (reg.13(c)) or that the amount that he has been charged exceeds the amount applicable in the circumstances of the case( reg. 13 (e).However it seems that he has a better chance of making this a case of mitigating circumstances under reg.13(c). Nevertheless as the facts of the case indicate he has infact done this without any success and the TFL has already rejected his representations as to his mitigating circumstances. 2. In such a case Regulation 16 will preside and allow his appeal to be heard by an adjudicator. This provision provides a flexible way out from the stringent TFL Regulations and case law suggests that the office of the adjudicator has used his authority in the past to direct the cancellation of a penalty charge notice even where the appellant failed to establish any of the grounds under 13(3).The position for Mr. Vere is not quite clear here though as he has been refused the mandate to represent his daughter’s ill health as a ground

Evaluation of Innovation, T Mobile, Nike Considered and Swatch Assignment

Evaluation of Innovation, T Mobile, Nike Considered and Swatch - Assignment Example There are three basic techniques in which enterprises can compete they include production, development, and distribution. This is where T mobile, Nike and Swatch enterprises have developed their competitive advantage. This paper will compare and contrast the process of creativity and innovation involved, in the development of a product, a service and a process in T mobile, Nike considered and the Swatch The Swatch redesign came about because of low priced quartz watches from Hong Kong and Japan, as well as the adoption of the quartz technology, which was invented by the Swedish. There were strategic, managerial and structural problems, which led to the amalgamation of Omega and Asuag (Swedish biggest watch enterprises) into Swiss Corporation for Microelectronics and Watchmaking. At the time of the merger, the watch market had been divided into 3 market segments: lower segment, intermediate and the highest market. It is at the instance that Swatch emerged to control cost and quality in the segments. Swatch introduced trend tied to a firm’s philosophy, which welcomes the change. Swatch configured itself to rapidly develop, launch, manufacture and deliver its new merchandises to the market via cross-functional and synchronized engineering processes and structures. Use of cross-functional crews by aided in the reduction of costs and maximization of results for Swatch. Swatch is d esigned not as a commodity but an emotional product. It became an accessory something that was not common with other brands. As an accessory Swatch was very recognizable. Additionally, to make it even more appealing, the Swatch was designed with different colors that matched with an individual’s outfit. The colors made Swatch more vibrant with crazy designs, which matched mood as well as the sense of style (Design Council 2009). Nike redesigning strategy was  influenced by the criticism it received in the 1990’s because of its poor labor and its environmental policies.  

Sample case studies Essay Example for Free

Sample case studies Essay Ans: The given case consists of the product named Burnol which was owned by Boots pure drug co. private limited. The case deals with the failure of the brand in the market. Previously in the 1940’s the sales of the product were huge and at its peak but slowly and steadily as time passed by and the world came up with new technologies the sales of the product started diminishing. Earlier in kitchen housewives used charcoal ovens to cook and often used to have burns while cooking and thus since the color of the cream was yellow similar to turmeric paste the sales of the product was huge and the product was extremely reliable. The first advertisement was also an eye catching one. But from the 60’s new technologies started coming and people started using gas and the rate of accidents and burns fell down. People still now remember the brand Burnol which is used in burns but do not use it. The main issue is that the marketers tried to reposition the brand like an antiseptic or first aid product but failed miserably. It stood nowhere when compared to dettol and other strong products. Finally now the brand is owned by Morepen and is on the way of its success. Q2: What is the consumers involvement in such a product strategy? Ans: The consumers play a very important role in every product strategy because end of the day it’s the consumers who are using the product and the company is making profit. In case of Burnol the repositioning of the brand failed miserably. One reason being that the brand image of the product. The brand had high value in the mind of the consumer but as a burn cream and not some other antiseptic cream. E.g.: Can we ever think of a product like HARPIC MOUTHWASH? Never†¦Ã¢â‚¬ ¦. Similar products in the markets failed like Lux Shampoo, Clinic Plus hair oil, etc. All this is due to the mind set of the consumers towards a particular product. We cannot think of a brand except for some particular products. Q3: What strategies would you recommend to change consumers attitude towards the brand? Ans: A brand like Burnol whose brand image is very strong in the mind of the consumers the marketers should come up with new ideas of developing the brand in its same criteria rather than reposition it. Advertisements can be made but not showing a housewife but a teenager getting burnt while working in the chemistry lab or small kids burning themselves while burning crackers during the Diwali festival. People cannot imagine the brand to be something else besides a burn cream and trying to do so will result in only failure. Q4: Why have attempts to reposition the brand failed? Has it anything to do with the consumer’s attitudes or appropriateness of communication messages? Ans: As mentioned earlier the brand image plays a very important role in creating a position or perception in the minds of the consumer. Consumers have different kinds of perceptions in their minds regarding certain products. E.g. A person driving a Mercedes Benz drives it not merely because he has the need of a 4 wheeler but to actually show off his or her status. Therefore if Mercedes ever comes up with a small size car the brand might succeed but. Therefore if Mercedes ever comes up with a small size car the brand might succeed but model Mercedes Benz will terribly fail because that image of having a status able car will no longer will be there. Similarly no one will ever imagine Nike coming up with a Cosmetic product, if so then will miserably fail. These are the various kinds of perceptions people have which are basically known as brand personalities. Similarly in the case of Burnol the attempts made of repositioning the brand failed not because of miscommunication of messages but because of the position the brand had in the minds of the consumer. Case 2: Q1: What significant culture/ sub-culture factors have led to the introduction and sales of the new Colas? Ans: The introduction of the new cola i.e. the Mecca-cola has evolved due to the Islamic culture and their protest against US foreign policy. As we all are aware of the wars between Iraq and US the amount of innocent people dying in the wars. Thus this new cola is introduced to fight against the US. The name Mecca clearly signifies the holy shrine of Muslim religion by their founder Mohammed Hazrat. Coca cola being an American product was not liked by the people since it went against their feelings since the profit from it went entirely to the Americans. But this drink gave the people a feeling that they are not consuming an US product and thus the product was a great success especially in the African and middle east countries. Q2: In your view what significance this development may serve as a pointer for many consumer products? Ans: The main significance the product serves for the consumers is the level of satisfaction since it’s not a US product and secondly the name of the product is related to their religion. People especially who are orthodox are very particular and would not go even an inch against their religion and consuming a product of a country who is killing their own people would be of great offence for them on their part. Thus this development would lead to turning point for many products who would in the future time may come up with more number of products who are religiously related especially in a country like India where people of various races inhabit. Q3: Discuss the impact of cultural factors that may strongly influence product choice. Would they be equally true for high-involvement products as well? Ans: Yes, the impact of culture has always been of great influence on product choice. E.g. their was a baby food product which was of immense success in the United states of America. The company started marketing the product in various other countries but was seen to miserably fail in many parts of Africa. The reason behind the failure was not known. After conducting large number of surveys a point was discovered that generally in Africa the packaging of products especially food products was done in such a way that the ingredients of the products being used are shown in the outside cover. The baby food product by US showed a picture of a baby on their packet and therefore the sales when immensely down not because that the people dint know that there was practically no baby used inside the food their mentality and psychology has become like that which stopped them from buying the product as soon as they saw the baby on the cover. Thus there is a great impact of culture, religion, way of living and many such factors which affects the buying behavior of the consumers. Case 3: Q1: Would marketing in foreign countries require study of a popular country’s culture aspects and buyer behavior before marketing Khadi there? What aspects would need to be studied? Ans: Marketing khadi in foreign countries will undoubtedly require their culture but not to that extent as it would have been needed in India. Mainly because khadi is a word that is related to our nation’s father mahatma Gandhi and emotionally touched with us. The emotional touch is not so much linked with the people outside India. May be the culture aspect would be required for the Indians living abroad but other than that the aspect that needs to be concerned about would be quality, tactics of proper marketing and to make people aware of the value khadi has ands how effective it would be for their used. Q2: Suggest an approach to make Khadi garments popular among Indian youth. Ans: The Indian youth is unaware of the sacrifices our freedom fighters and people like Mahatma Gandhi have done for our freedom, the tortures the British people have made on us. The best way to make the youth aware of Khadi garments would be to make them aware of the sacrifices and the amount of hard days Indians have faced. The way our own gandhiji came up with the concept of khadi so that we don’t use the materials provided by the british. End of the day we are Indians and hence after being aware of all these facts and after realizing the fact that this free life we are living today is all because of such great people the youth will certainly move towards khadi garments. View as multi-pages

Complex process of human development

Complex process of human development Introduction Human Development varies from a person to person and is a highly complex process'[1]. It develops as a result of the effect of various factors influencing the growth at different stages in a lifetime of an individual. The following essay is divided into two parts. In part one, we will be analysing the work of a professional practitioner and for this I have interviewed the Youth Worker of St Andrews church in Charminster. In part two, we will be examining a real life case study which centres on the problem of rebellion and we shall analyse it in detail looking at the various issues surrounding it and the possible solutions. Youth Worker Charminster is one of the places in Bournemouth which is constantly monitored by the police due to the presence of drug dealers and high crime rates within teenagers. Therefore, especially here the youth worker is an important role in the development of the community. Youth workers promote the personal, educational and social development of young people. Roger Baker, who is the current youth worker of St Andrews, says that working in Charminster is a challenging and an interesting place to work. Roger has 10 years of rich Christian youth work experience and prior to that he worked with the council as a youth worker and also as a probationer officer. Job Description His overall objective is to increase the churchs community involvement with the young people, to strengthen the relationships with the local schools, to work in partnership with other organisations to engage with the young people for their welfare and development. Mainly his role on a yearly basis includes: Assessing the needs of young people, running various youth clubs on Friday nights for the youth of the community. Multi agency working in line with the informal youth project. Agencies like Bournemouth Youth Services, Youth Offending Team, Connexions and Bournemouth Council. Alsoacting as an advocate for young peoples interests and presenting them to the required agency. Taking the Bible studies during the week for different age groups and discipling the young people into a Christ like character. Managing developing the youth and community projects and resources Serving the needs of the young people in the community including the delivery of sports programmes, supporting recreational activities, providing advice and counselling. Drawing up business plans, writing reports and making formal presentations to funding bodies. Over and beyond the job description the youth worker does many more informal activities for the church and the community. Advantages of the role Since previously Roger worked with the council as a secular youth worker, now he compares his former role to his present role as a Christian youth worker and says that the latter has more advantages and more opportunities. As a secular youth worker in case of emergency he couldnt drive in a car alone with a young person. Besides, he said that they worked only during their working hours in a day after which they didnt think about youth work at all and they worked just because its their job and spent less time with the youth. Now, he says that Christian youth work role is more relaxed and comfortable with no set timings to work and therefore he can focus on a particular issue or work giving it the time required in order to resolve or to work on it. According to Bruce Britton, what young people want from their youth workers is not their organisational ability, but willingness to focus and to listen to their views and spend time with them as per their availability.[2] Though this is Rogers perspective, however I think this is how youth workers actually need be irrespective of whether they are secular or religious feeling comfortable with time and spending meaningful time with the youth. He said that he had less opportunities for detached youth work whilst working with the council. If a young person had a problem they had to come to the centre, only then they could help them. But now they can operate without the use of a centre and can go to the place where young people are, both geographically and developmentally. He gave an example where one young guy (19 yrs) called him and said that he had an interview and was little nervous and asked him to accompany him to the interview. So Roger did accompany that young person which made the young person feel confident. He said that this wouldnt have been possible if he had been with the council. According to Erik Eriksons 8 stages of development youth who are 19-25 yrs wrestle with the Isolation versus Intimacy.[3] This is the stage where they need someone to guide, comfort and build a relationship with them. Stresses and Strains In his work there are few stresses and strains which they are trying to work out. He says the main issue is the ever changing staff team with in the youth team. People who come to help as volunteers or those who come on placement stick with the youth club for 6-12 months and then they move to a different place. He says that this is where the whole problem lies with maintaining continued relationships with the youth. Suddenly that person moves out and a new staff member who works with a different approach or method takes more time to build that same relationship with the youth and because of that there is no consistency. They currently get close to 40-60 kids during a Friday youth club and low staff resourcing is a problem in supervising these kids. Another issue he raised was that of finances. They have enough projects and plans for the local youth, but they lack funds to run these projects. Also he says that since its a church setting, for effective discipleship of youngsters the church needs to come and help the youth groups on a random basis supporting the youth worker. Skills for Practice Roger is a trained professional in the area of youth work. He did few former roles like youth worker and probationer office with the local council. His role as a youth worker with the church is twofold. The first task according to his priority is working with the unchurched youth of the community contributing to their growth and development and the second aspect being discipling and nurturing the youth of the church. He often keeps himself updated with some of the books written by youth and community workers. He said that the book Joined Up: An Introduction to Youth Work and Ministry'[4] with itsfour core values of youth work: voluntary participation, empowerment, equality of opportunity and informal education were very helpful and gave a great insight in understanding the youth work within the church and outside the church. He used to draw his skill for his youth work from the national occupational standards of the National Youth Agency when he started working with the youth. However now he draws his expertise from various available sources. He subscribes to the major youth work magazines and draws the latest news and developments from them. Sometimes he does take the Sunday Bible studies for the youth from the Youth Work magazine and basically he goes by the current trend of the youth compared to the prescribed theory within the youth work. Theory to Practice The challenging part of the youth work is executing the theory into practice. When I asked him for a live example he shared with me the story of a young person whose name is Allan and he was aged 13.[5] Allan was attending behavioural school and was in trouble with the police for couple of times. His mother is in recovery from drugs and his father lives somewhere else. There were complaints from his neighbours and went through isolation in the school. The whole idea in working with this young person was to gain his trust and to give him responsibility and contact with other young people to develop social skills with his peers. Josh McDowell, says that teens that are vulnerable to rejection and peer persecution come from homes of broken families and its is not important to minimize their pain but to give them a chance to express themselves without reproach in a loving relationship.[6] Since they need a chance to express themselves in a loving relationship, Allan was asked to help in t uck shop and rewarded him with a voucher to spend. He also helped as a leader during juniors youth club. Roger did school visits with Allan and his mum to look around the school and to meet the staff and pupils. With a bit of regular counselling there is a change in Allan today.[7] In his practice he says that reflection plays a vital role and he often reflects on this practise and develops his youth work as the situation demands. He also made an important comment saying that theory doesnt work always. We need to go out of the box especially when working with the teenagers. In his words Theory is nothing but suggested practice, but suggested practice is not always the right one. So always go according to the situation and create the theory. Case Study Rebellion In my youth group I have this guy whose name Ill keep it anonymous and for the purpose of this essay we shall call him Joe. Joe comes to the youth Bible study that I lead every Thursday. He comes to that group not because he likes it, but only because his best mate comes to this group and partly also because he gets a tuck of crisps and a drink. The main issue as I categorize it with Joe was Rebellion. Especially with teenagers the word rebellion sounds synonymous with them. We will be looking at this in more depth with the PARC steps of Theory-Practice model. Practice Joe, who is 14 years old lives with his both parents and has an elder sister who is four years older than him. Both his parents are Christian and are actively involved in the church activities. His sister sometimes comes to the various youth groups and often helps the staff team in supervising the groups. Joe is an average student at school and is brilliant at sports, especially football and cricket. He plays for his school and also in some different leagues. If I organise any cricket match within the church, he is my key player of my team. Joes mum loves him very much and wants him to be a good Christian but Joe thinks that his mom is asking something impossible from him. I have heard Joe couple of times saying, Im not a Christian, just because of my mum I come to church, I dont believe in God, He doesnt talk anyways, My dad never keeps his promises, last night he said that he would watch a football match with me and he didnt turn up, My sister is in her own world. There is a lot of confusion and agitation going inside of Joe, which is ultimately resulting in his rebellion against his family. Key point to be noted here is that his rebellion is mainly seen on his spiritual side though it has its effects on his physical and social aspects. Analysis From his background we can clearly see that his problem is mainly coming through his own family. Joe is in his key transitioning period of moving from dependency to independence. He is going through a lot of changes like biological, cognitive, psychological and spiritual and all of these changes in one way or the other are contributing to his discomfort and rebellion. Childhood experiences, environmental stresses and hazards can also influence his problem during this stage, but in my view these dont explicitly affect him.[8] In his situation we can the main causes of rebellion are due to: Poor relationship with his family: I agree with Josh McDowell where he says when parents try to lay down rules without first establishing a real relationship with their kids, they sow seeds of rebellion.[9] In Joes situation that was the exact problem. Though he doesnt show an outward rebellion directly he is growing an inward rebellion which is very unhealthy for his personal development. His poor relationship with his sister adds to his predicament. Discipline method: On the Sunday morning Joes mum asks him if he is coming to the Church and his usual reply is NO and then carries on sleeping. I think Joes parents are too lenient on their methods of discipline with Joe. Proverbs 22:6 says that parents should train a child in the way he should go. I am not saying that they have to be threatening or smacking him and make him come to church but the lack of strict discipline from his childhood and being lenient on him is one of the causes. Anger and Frustration: Olson tells that rebellious behaviour is caused by aggressive impulses that are turned inward.[10] In Joe we see that he is frustrated with God and at times is angry with his mum and dad. This Anger is being suppressed and hence leading to a rebellious nature in Joe. When we look at this rebellious nature in Joe, the main person who is being affected is his mother. Every time I ask her about Joe, she looks very concerned and worried. Whenever she talks about him, her eyes are filled with tears and sometimes have sleepless nights. I dont know about Joe, but his mother looks like she is going through depression and there is this anxiety and fear in her about her child. Comparatively his mother is getting affected by his rebellion than himself. Relating Theory Olson cautions that counselling rebellious and delinquent youth is a very difficult, slow and often frustrating task and success might be marginal at best.[11] From a biblical perspective Bible is very straight forward to kids who are rebellious. Deuteronomy 27:16 says that cursed is the man who dishonours his father or mother. God gives a lot of importance in honouring ones parents. The fifth commandment is to honour ones parents. Proverbs 10:1 says a wise son brings joy to his father,but a foolish son grief to his mother. There is a very harsh Old Testament law which talks about a rebellious son. Deuteronomy 21:18-21 says, If a man has a stubborn and rebellious son who does not obey his father and mother and will not listen to them when they discipline him,then all the men of his town shall stone him to death. Joes situation is not as bad as the above passage therefore a clear biblical and psychological counselling is sufficient to solve his problem. I am currently working on Joes case. I lead the Junior Pathfinders group on Thursday evenings. I asked the group to come up with all kinds of questions that they face regularly at school or in the community so that I can prepare Bible studies exclusively addressing those questions. Joe came up with few questions like, Why should I be a Christian in the first place?, Can I really feel God?, These are tough and genuine questions for a young person and I thought it was right to address these first and we looked at one question each week, looking at its consequences and how to deal with them both biblically and in practice. On a psychological level, Josh McDowell gives a good pattern to deal with this problem and that is in the form of an acrostic LEADER.[12] It goes in this order: Listen: Rebellious teenagers often expect criticisms or Bible verses. Listen with the eyes as well as with the ears and understand where they are coming from. Empathize: Reflecting and trying to see the things through the eyes of the young person. Affirm: Affirming the honesty to come and talk with you and the goodness within that teen. Direct: Here we outline a structure of direction working towards a negotiated agreement and long term plans in dealing with their rebellious nature. Enlist: The teenager must be convinced that rebellion is not the best way to respond by which he slowly eliminates that character. This is cognitive strategy. Refer: In extreme cases where it cannot be handled, then he has to be referred to the respective more qualified counsellor with their parents consent. Overall his parents also need counselling. The two essential dimensions of parenting are relationship (support) and empowerment (guidance).[13] Their relationship with Joe needs to be first set right before going on to the empowerment. They need to start fulfilling their promises and need to make a full effort not to disappoint him in the future with their promises. Change There are many things that could have been done. In this case Joes sister can come into picture and can be a lot of emotional help and someone with whom he can identify with in his family. Since his mates at the youth group are his main interest in coming to the group, his friends can help him to overcome this rebellion with encouragement and support. Once happened can always potentially take place again, so in case of a future similar rebellious behaviour we need to quickly assess the root of the rebellion and start working from there till the problem is resolved. Conclusion Developmental psychology is an endless fascinating topic especially because teens of similar ages develop at different rates according to their cognitive capabilities and social status. Anyone who decides to work on any developmental issues one has to clearly understand the underlying cause and effects according to the age of the person. Methodology and techniques are consonant with the work of the Spirit and therefore its very imperative that as Christians we need to depend on the Spirit as much as we depend on our methods in counselling. Appendix 1 Robbie-20 Years Background: Low attendance at school. Biological father with drink problems. Step dad smoking cannabis. Mum holding down three part time jobs. Robbie in bottom sets in all of his classes. Bullied by others living on the same housing estate. Once having to go to A and E because of injuries sustained. Grandparents supportive and positive influence. Spending long periods of time at home in fear of going out alone. Priorities: To build up Robbies confidence and self esteem. No exams being taken in year 11. Need to find alternative qualifications. Get him involved in a hobby or sport. Support mum with time management with multiple jobs and siblings. Obtain and pass information to step dad with regards to the effects of smoking cannabis and the legal implications. Action: Get Robbie involved in setting up and helping at youth club. Sign him for local football team and to attend training one night a week. Offer to the school an extended work experience placement. Complete an Asdan award scheme. Attend a youth world cup competition in Sweden, 1500 teams from all over the world. Raise money for trip by sponsored walk and car washing. Secure some private coaching from ex professional goal keeper to increase Robbies ability and confidence. Support application for training courses later to support application to join the Army. Currently after sustaining an injury waiting to re- apply in June 2010. Elliot-19 Years Background: Mum and dad living together but for previous 15 years lots of arguments and living apart for periods of time. Police involved and accusations made by mum towards Elliot and dad but never proven. Mum using two names at different times with different people. At least twice Elliot coming home from school and finding her after she had taken overdoses of tablets and being submitted to hospital. Moved home several times sometimes with dad and sometimes with mum. Elliot was kicked out of home several times whilst living with mum. Attending school outside of the area travelling daily to attend a distance of about thirty miles. Priorities: To stabilize some of Elliots circumstances giving some consistency. Speak with mum and dad to rationalize long term issues. Get him involved with youth club. Help with anger management. Find group to support mums behavior. Build father son relationship. Action: Encourage mum to attend overcomers outreach a twelve step recovery group meeting. Get father and son to attend and help at youth club. Work alongside Elliot to discuss how he feels in certain situations that then turns to anger and methods to deal with that anger. Support Elliot during the times when mum and dad are not together more recently to support an application for Elliot to obtain a place in the YMCA having been kicked out of home December 2009 after an argument with dad and his new girlfriend. Currently no contact with mum. April 2010 help Elliot to move from the YMCA to Fortuna house supported lodgings for around twelve young residents. Support Elliot to secure a place on a full time training course prior to finding a job. Bibliography: Balswick, Judy., and Balswick, Jack., Piper, Boni., Piper, Don, Relationship-Empowerment Parenting, Grand Rapids: Baker Books, 2003. Boyd, Denise., Bee, Helen, Lifespan Development, 5th (ed.), Pearson, 2009. Britton, Bruce., Youth Workers as Social Workers, in Jeffs, Tony and Smith, Mark, (ed.), Youth Work, London: Macmillan Press, 1987. Brierley, Danny, Joined Up: Introduction to Youth work and ministry, Authentic Media, 2003. Brierley, Peter, Reaching and Keeping Tweenagers, London: Christian Research, 2002. Flannagan, Andy, Distinctive Worship: How a new generation connects with God, Authentic Media, 2004. Geldard, Kathryn., and Geldard, David, Counselling Adolescents, 2nd (ed.), London: SAGE Publications, 2004. Greene, Roberta., and Kropf, Nancy, Human Behavior Theory: A Diversity Framework, 2nd (ed.), AldineTransaction, 2009. McDowell, Josh., and Hostetler, Bob, Josh McDowells Handbook on Counselling Youth, Word Publishing, 1996. Olson, Keith, Counselling Teenagers, Loveland: Group Books, 1984. Denise Boyd Helen Bee, Lifespan Development, 5th (ed.), Pearson, 2009, 3. Bruce Britton, Youth Workers as Social Workers, in Tony Jeffs and Mark Smith, (ed.), Youth Work, London: Macmillan Press, 1987, 25. Roberta Greene, Nancy Kropf, Human Behavior Theory: A Diversity Framework, 2nd (ed.), AldineTransaction, 2009, 84. Danny Brierley, Joined Up: An Introduction to Youth Work and Ministry, Authentic Media, 2002. The name of the young person is changed due to disclosure and privacy reasons. Josh McDowell and Bob Hostetler, Josh McDowells Handbook on Counselling Youth, Word Publishing, 1996, 162-163. During my interview Roger shared couple of more examples. Listing those examples are not under the scope of this essay. Please see appendix 1 for a detailed description. Kathryn and David Geldard, Counselling Adolescents, 2nd (ed.), London: SAGE Publications, 2004, 16. McDowell and Hostetler, Youth, 235. Keith Olson, Counselling Teenagers, Loveland: Group Books, 1984, 476. Keith Olson, Counselling Teenagers, Loveland: Group Books, 1984, 480. McDowell and Hostetler, Youth, 239-241. Judy Jack Balswick and Boni Don Piper, Relationship-Empowerment Parenting, Grand Rapids: Baker Books, 2003, 18.