Auditory Learning Style Essay

Individual differences establish the well-acknowledged concept of the variety of learning styles exhibited by learners. This means that learners are likely to learn differently according to their fortes and preferences. The ability to learn by using one’s auditory capabilities is one learning styles. Students who are more likely to learn through auditory learning styles focus on the things that they hear. Information that they obtain through auditory sounds is more likely to register within their minds, allowing the retention of the information, thus, reinforcing the learning process. Other learning styles include bodily-kinesthetic, visual, social, and such. With this in mind, teachers should be able to realize the need to accommodate these individual differences regarding learning styles in order to teach purposefully and efficiently, realizing the goals and objectives of learning. However, accomplishing this particular motive is not an easy task since teachers themselves have their own learning styles. It becomes a difficult challenge for teachers to accommodate all learning styles when they themselves are inclined to learn by a singular means. For the remainder of this text, the strategies and techniques on how to facilitate the different learning styles exhibited by the students considering I myself display an auditory learning style will be discussed. Since the issue concerns me as a teacher, I believe that the changes or modifications should start from me. Primarily, I should not even consider or dwell on my learning style as it will only contribute to the difficulties of trying to get over the challenges of overlooking all the varied learning styles. The task at hand should focus on understanding the structures and dimensions of each learning style. In this way, I will be able to obtain comprehensive knowledge on how students with unique learning styles are able to learn and from this kind of information, design the teaching-learning or instructional process in order to facilitate the various learning styles. However, the first thing that I should do is to conduct a survey or to observe how my students learn in order to identify the kind of dynamic styles that exist within the learning situation. Perhaps, exhibiting auditory learning style myself would be able to help in achieving my purpose of accommodating the various learning styles of my students. Surveying or understanding their learning needs may be implemented through recitation. This is so, because my own personal learning style permits me to learn most efficiently by hearing, and conducting a recitation to understand their motivations and preferences during the learning process will greatly assist my in my considerations of what they need during the teaching-learning process. In addition, during the learning process, it would help to listen to the students in order to pick up some hidden concerns or complaints that I should be considering in designing the teaching-learning interaction. Responding to the acquisition of knowledge on the variety of learning styles is another challenge that I should be able to conquer. For instance, each lesson or course presented to the learners should be able to incorporate all strategies or techniques that are common to the various learning styles in order to accommodate all the students. For instance, an entire lesson should utilize music for auditory learning styles, iconic materials such as pictures and videos for visual learning styles, practical activities such as demonstrations, role-playing, dramatizations, and such for bodily-kinesthetic learning styles, groupings and social interaction for the extroverted learners, individual work sheets and activities for the introverted learners, etc. The most important thing to consider is to incorporate the requirements or necessities of each learning style, particularly on the instructional materials that are being utilized to facilitate the learning process.

Manufacturing strategy Essay

1.1 Introduction to OFF Shoring and NEXT Shoring: Off shoring is the type of relocation of an industry or an company of a business from one country to another i.e typically an operational process, such as manufacturing process. Next shoring is â€Å"the transfer of business or manufacturing processes to companies in a Nearby location. Where both parties may be benefited from one or more of the following dimension of proximity i.e Cultural, linguistic, political etc., 1.2 Understanding the change in Market, Manufacturing Cost and Technology: Over the decade Manufacturing cost, market and Technology has played an important role in selecting the location of the Manufacturing industry weather it has to Off shored on Next shored. Therefore understanding these three are the major factors for selecting the location of an Industry. Combination of economic force is fast eroding in developing nations cost advantage as an export platform for developed countries market. Mean while with an increasingly flexible work force and a better corporate sector is becoming more attractive place for manufacturing many goods consumed in the developed countries. An Analysis conducted by BCG (Boston Consulting Group) that by sometime around 2015 for many goods destined in the developed countries manufacturing in their neighbouring place is more economical than producing in the developed nations. The key reasons for this thought are mentioned below, Wage and benefits increases of 15 to 20 % per year at the average in developing countries which will slash the advantage over low cost states in the Developed countries. Because Labour accounts a portion of Products Manufacturing Costs. Transportation Cost, Duties, supply chain risks, Industrial real estates and other cost have increased considerably in the past decade this also plays a role but this additional cost will be differed at the minimum level when compared to developed and developing nations. Technology which is another major factor for choosing the Location of Manufacturing Industries. Where Automation, R&D and other measures to improve the productivity in developing nations may reduce the manufacturing price but in modern decade Technology is wide spread it reaches every nook and corner at a rapid phase than in the 60’s. Market is the main criteria  for an Industry to be started. An Industry which has started Next to its marketing area will have an advantage of immediate feedback, customer response to the product. Thus gives them an edge for R&D to develop their products to further level. Thus from our understanding change in Market, manufacturing cost and Technology will have a say on setting up an OFF Shore or a NEXT Shore location for an Product. 1.3 Drivers for OFF Shoring and NEXT Shoring: 1.3.1 Drivers For Next Shoring Manufacturing companies look to externalise back office Responses on impact of Next-shoring on supply chain, services to focus on core operations. Risk associated with supply chain management are increasing in low-cost countries Labour wage rates in offshore locations in emerging synchronization economies like India, China, Indonesia, Thailand and Malaysia are increasing, as workers are demanding higher wages. Cost of shipping goods around the world is rising due to Lead times and higher fuel price Eastern Europe has emerged as a location for Next-shoring operations, backed by favourable factors like highly skilled talent, especially technical talent and close proximity to end markets like the UK. Other factors include cultural similarities, time zone and strong data protection laws Tax incentives are usually not the main driver but they could tip the balance just as manufacturing taxes may make a country less attractive. 1.3.2 Drivers for OFF Shoring: Key driving forces for demand shifts to the developing countries are economic growth, demographics and rising incomes in emerging markets, in particular in Asia. further major factors driving this trend are: – Localisation of products to address local mid market – Proximity to demand and regional raw materials resources – Vast scale of operations and flexibility – Diligence and industrial skills of workers – Better â€Å"time to market† and reduction of logistics costs ASIAN economies have emerged as major sourcing destination for global  companies. Growth of the employable population and increased investments in the region. National/regional regulatory effects (safety standards, etc.) and free trade agreements. Within Asia itself, a shift can be noticed as rising wages and higher costs in china are making manufacturers consider other locations in southeast Asia. ASIAN countries like India, Cambodia, Laos, Thailand and Vietnam provide a dynamic talent pool with highly educated and young people as well as lower wage costs. 1.4 Debate on â€Å"In future, next shoring, not the off shoring, drives manufacturing location decision† According to me I accept the topic â€Å"In future, next shoring, not the off shoring, drives manufacturing location decision†. In the Next future next shoring is what the manufacturing industries will consider to have competitive edge over the market. Over the past few decades there has been an advantage over the cost (like Labour, land) in developing countries over developed countries. Eg. In India, China, etc., where the manufacturing industries have got much cheap labour force and land for their industries to start. They have enjoyed a great success by installing their manufacturing units in these low cost locations. But in recent years the advantage over the cost has shrinking due to globalisation and annual wage rise, which might see off their advantage over the developed nation. Rewind 15 or 20 years. Offshoring was all the rage. As far back as 1979, companies were starting to send manufacturing to low-wage destinations like India, China, Taiwan and Vietnam to lower labour costs. According to John Shook of the Lean Enterprise Institute, â€Å"There was a herd mentality to offshoring and an inability to see the total costs.† Today, wages in Asia are rising from 15 to 20% annually, according to The Boston Consulting Group (BCG). As a result, the economics of manufacturing in India, China, Taiwan and Malaysia aren’t as appealing as they once were. In fact, today, manufacturers are doing something that would have been unthinkable a decade ago: they’re bringing manufacturing home. A few examples: in January, Bill Simon, Wal-Mart U.S. President and CEO  committed to buy $50 billion of American-made products over the next 10 years. Similarly, after producing appliances offshore for years, General Electric is moving production operations back to the United States. GE CEO, Jeffrey Immelt, stated in the Harvard Business Review that outsourcing â€Å"is quickly becoming outdated as a business model for GE Appliances.† According to The White House blog, Ford, Apple, and Caterpillar are making large investments in U.S. facilities. Thus according to the above points I accept â€Å"In future, next shoring, not the off shoring, drives manufacturing location decision† 1.4.2 A Case Study for selecting Next Shoring than off shoring: Melville, N.Y.-based MSC Industrial Direct Company, a direct marketer and distributor of metalworking and maintenance, repair, and operations supplies, distributes approximately 600,000 industrial products from 3,000-plus suppliers to 320,000 customers. Global sourcing is here to stay, whether operations are in Mexico, China, or other countries, said by Doug Jones, the company’s executive vice president of global supply chains in 2013. There is just as much opportunity in global sourcing as there was five years ago—if not more. â€Å"They used to be focused on China or India, but their Shanghai office now is looking at a number of countries.† There is pressure to source in America, and MSC Industrial Direct’s product offering takes that into account. â€Å"The way we go to market is to have a ‘Made in the USA’ product in every category,† Jones said this earlier this year. G lobal sourcing does brings challenges, however. The company follows a rigorous process to qualify a new production source, with a focus on quality. MSC also weighs the impact of lead time on cost and service. We realize our service model increases from 10 or 15 days to 180 days from purchase order to receipt if we source in China or India,† Jones explains. â€Å"We weigh the additional investment in lead time and inventory, currency valuations, and other factors, and make sure our total landed cost (TLC) still looks good or almost equal to cost in USA, Where they receipt the product at much less time. Monitoring TLC is no small task at MSC, which maintains a global sourcing team dedicated to managing it. This add further cost to monitor. On considering all these MSC starts to Next shoring its supplier base to market  area 1.5 Conclusion Thus from the above case studies and market analysis it’s time to move on from OFF shoring to Next shoring in the Near future which seems more economic and fruitful for manufacturing sector. Even though OFF shoring at present seems more economic currently but in the Near future we are expecting the wage rise factor which would nullify the cost advantage in developing nations and will make the manufactures to rethink on their strategies of OFF shoring and tends to change their strategy for Next Shoring. Thus â€Å"In future, next shoring, not the off shoring, drives manufacturing location decision† PART-B 2.1 Role of Korean Culture in Samsungs Success: It has become increasingly important for employees to have vested stake in the growth potential of its company. People expect a participatory work environment where they can feel a sense of dignity, pride, and ownership of the organization’s vision. Samsung Mobiles strives to build a creative organizational culture, and acknowledges that the investment we make in strengthening the core competencies of our employees will have a direct impact on our competitiveness. We actively promote a flexible organizational culture that allows employees to pursue a healthy work-life balance, in a dynamic, creative and challenging work environment that is not risk-averse. As an international company we embrace individuals with different background and abilities. Korean Culture :- Work & Life Balance through Work Smart Samsung Mobiles has not only contributed to balancing work and life but also to improving productivity by adopting a flexible work schedule in Korea to help eliminate unnecessary overtime and to maximize work performance through effective time management. We introduced a pilot, flexible work schedule in  our TV, mobile phone, and consumer electronics sectors beginning in 2009 and expanded it to all divisions in 2010. Under this new effort, employees arrive at work between 6.00 a.m. and 1.00 p.m. and to work eight hours per day. As of March 2012, approximately 65,000 Korean employees have taken advantage of this system out of a total of 100,000 Korean employees. Samsung believed it is important for everyone to be able to assume personal responsibility for their time. This will continue to contribute to a working atmosphere that allows employees to focus on their job in an autonomous and creative atmosphere. Thus they branded this as Work smart strategy. This helped Samsung a lot in its success. Work Culture that Encourages Learning and Development Samsung Mobiles has established a Creative Development Research Institute System to provide employees with opportunities to pursue creative new ideas that take full advantage of their talents and professional passions in a way that encourages taking risks. This new initiative encourages employees to be more entrepreneurial in developing creative ideas that can become new businesses. Once an employee’s plan is accepted, they may concentrate on the project as a member of a task force for up to one year. During this period, they will be free from their usual responsibilities and may receive a dedicated work space, development expenses and necessary equipment as appropriate. Successful outcomes are encouraged through an incentive program; however they are not subject to penalty if they don’t achieve their goals. The first outcome of the Creative Development Institute, ‘eyeCan,’ was launched in February 2012. The eyeCan is a special mouse for the disabled, which allows its user to use a computer using eye movement. Samsung Electronics will continue to support similar technology projects that our  talented workforce introduces to assist those in need. 2.2 Analysis of Samsung Mobiles using P.E.S.T and Poter’s 5 Force Model: As the main objective of this thesis is to analyze the European and the U.S. mobile phone markets, the selected framework supports this aim by approaching the markets on two different levels. Primarily, the analytical framework focuses on micro-environment i.e. looking at the markets from the viewpoints of the actors (suppliers, distributors, customers) and from that of competition. To analyze the contribution of each of these actors and other sources of competition, another well-established model, Porter ´s five forces, will be utilized (Section 2.3). Where necessary, the observed phenomena are also interpreted from a wider, macro environmental perspective although more detailed analysis of macro-environmental factors will be omitted. The exclusion is justified by the fact that competition, even though influenced by the macro environment, takes place within the micro environment. In addition, concentrating on the micro-environment allows a broader and more in-depth treatment of th e most relevant actors present in the micro-environment. On another dimension, the framework applies two different conceptual approaches, namely, international business (IB) environment and industrial organization (IO) economics. These approaches together serve to supplement the strongly microeconomics focused framework with suitable concepts grounded in the strongly 7 related IB and IO disciplines. While the industrial organization focuses on the company/market boundary from the perspective of imperfect competition, international business focuses on the qualities of international markets and companies operating across country boundaries. These approaches will be discussed in detail in Section 2.4. The analytical approach of the thesis is summarized in . Figure 1. Analytical framework of the study 2.2. Macro-environment By definition, the macro-environment involves factors outside of the direct  control of the business. These factors, then, include the economy, government policies, social changes etc. A firm may, for example, be influenced by new legislation or changes in taxation policies but the firm rarely has power to shape them itself. Thus, macro factors have the ability to fundamentally change the environment of an organization but the relationship is typically one way. (Gillespie, 2007) One of the most utilized frameworks to analyze the macro factors is the PEST analysis. The PEST framework stands for â€Å"Political, Economic, Social, Technological, Environmental and Legal† and is used for analyzing the macro-environment in which companies operate and which also significantly affects each business independent of its size (Johnson et al., 2006:65) in each case including (or excluding) some factors and giving more weight to some in comparison to others. However, it always aims at capturing the essential of the macro-environment under a few broad categories to facilitate understanding and management of each factor within the business and to identify the key drivers of change (Johnson et al., 2006:69). Table 2.1. Components of the PEST analysis (Gillespie, 2007) Even though the macro-environment will not be analyzed in detail in this thesis its influence in a company’s decision making processes is evident as well as its ability to change to conditions under which competition takes place. For example, the Finnish government’s decision to allow bundling of mobile phones had a direct impact on both handset manufacturers’ and mobile operators’ business. Thus, references to the macro environment and changes in it will be made alongside the analysis on companies and their micro-environment. 2.3. Micro-environment The micro-environment can be defined as consisting of â€Å"stakeholder groups that a firm has regular dealings with† (Gillespie, 2007). For the purpose of this thesis, the focus will be on suppliers, distributors, customers and competition as illustrated in Figure 1 following the concise definition of micro-environment by Gillespie (2007). Suppliers In regard to its suppliers, any company generally needs to address questions such as â€Å"Can they provide the quality we require at a good price?†, â€Å"Can they adjust to changes in the supply volume?† and â€Å"What is out power relative to our suppliers and vice versa?† Increasingly, however, large multinational companies in particular are concerned about the ethicality of their suppliers’ operations. Recently, for example, Samsung was alleged to have used so called ‘blood metals’ in their mobile phones, to which Samsung responded by implementing yet more stringent systems to track the origin of its raw materials (Yle, 2010). Especially in the business of mobile phone manufacturing, suppliers and supply chain management (SCM) play a crucial role. Since mobile phones, smart phones in particular, contain numerous highly specialized components and modules, handset manufacturers generally acquire most of the components, software and even ass embly from their suppliers and subcontractors (see the mobile phone value system in Figure 9). Samsung, for example, lists 35 countries as its main supplying locations and applies its so called Code of conduct to all its business partners. In the Code of conduct (Samsung,2011f) Samsung states that â€Å"†¦Samsung encourages its partners, subcontractors, or suppliers to strive beyond legal compliance in areas such as governance, human rights and the environment. Samsung incorporates ethical, social and environmental criteria in its procurement agreements and commits to monitoring the performance of its partners and to taking immediate and thorough remedial steps in cases where the ethical performance of its business partners comes into question.†- Samsung Thus, mobile phone manufacturers rely on suppliers to varying but generally great extent and can even be held responsible for choosing suppliers that use e.g. child labour or non-recyclable materials. To construct an iPhone, Apple, for example, sources its Retina display from LG, the A4 processor from Samsung, gyroscopes from STMicroelectronics, touch sensitive panels from Wintek and TPK, and chips from Skyworks Solutions and TriQuint Semiconductor (Apple Insider, 2010). However, some conglomerates, e.g.  Samsung manufacture most of the modules in-house which enables cutting down the number of suppliers and facilitates integration in the production process. Even if the recent business wisdom has advised companies to divest non-core functions and focus on a few core competencies, Samsung has proven that conglomerates may be highly profitable while retaining their non-core parts. Unlike Motorola, Samsung kept its component manufacturing in-house and focused on synergies from producin g both components and end products. (Hyà ¶ty, 2011:250-252) Distributors The second essential element of a company’s micro-environment is distributors. The choice of distribution channels is critical for a number of reasons. Firstly, the distributors strongly influence the final sales price of each product and thereby directly affect the sales quantity. Second, the distributors and later retailers play an important role in how the product is presented to the customer and, to some extent, how it is positioned relative to competing products. Finally, the choice of the distribution channel affects how customers perceive the brand. While Samsung, for example, utilizes a wide range of sales channels for its Samsung branded products, it sells its luxury phone brand Vertu (typically gold and diamond decorated, ranging from $6000 to $300 000) only in Vertu and Samsung flagship stores (Vertu, 2011; Dialaphone, 2007) In the mobile handset business, the distribution channel plays a crucial role. While in Europe most mobile phone manufacturers rely on a large number of individual distributors and retailers, in North America the bulk of handset sales is carried out by mobile network and virtual operators (see Figure 22). The long-lasting dominance of mobile operators over distribution in the United States has allowed them to introduce additional requirements related to e.g. tailoring and branding of phones, and together with subsidies a commanding position in the industry. Still, the choices related to distribution come down to the same basic questions, i.e. what are the total costs, how is the brand communicated, how flexible is the distributor etc. Customers The third element of the company’s micro-environment is customers. In this  respect, it is common to separate between individual consumers and organizational (or industrial) customers (or buyers). While consumers are traditionally considered less rational and impulsive in their decision making process, companies tend to be viewed as professional buyers following strict budget, cost and profit considerations. (see e.g. Webster & Wind, 1972; Baumgartner & Steenkamp, 1996) These kind of clear differences in purchasing behaviour have been questioned (Wilson, 2000) and today’s B-to-B marketers widely recognize that emotions play an important role also in business buying decisions (Kotler & Armstrong, 2006:178). In the mobile phone business, consumers represent an enormous variety of tastes, preferences and affluence. In developing countries, the sales of low-end mobile phones (often under $50) dominate, while in developed markets of e.g. Europe and North America, consumers often opt for more advanced models incorporating cameras, GPS navigation, Internet browsing etc. Moreover, most of these consumers appreciate value added features and post-purchase services provided by the manufacturer (e.g. Apple App Store, Nokia Ovi Store and Google Android Market) and often base their purchase decision on the combination of the phone and the availability of these services (see e.g. Singh & Goyal, 2009). Industrial buyers, on the other hand, tend to value services related business use of the phone (e-mail, data security etc.) and supplier’s ability to provide a communications solution to the company instead of only handsets. Finally, with regard to the mobile phone industry in Europe, Asia and the United States, there are some significant differences in customer profiles. While in Europe & Asia a handset manufacturer can sell both directly to the consumer and via distributors and retailers, in the United States the only major customer is the operator that, then, functions as a distributor and retailer. This, obviously, has its effect on what kind of marketing is needed to reach the end customer. Competition The Merriam-Webster dictionary defines competition as â€Å"the effort of two or more parties acting independently to secure the business of a third party by  offering the most favourable terms†. (Merriam Webster Online, 2011) Correspondingly, The New Palgrave Dictionary of Economics states that â€Å"competition arises whenever two or more parties strive for something that all cannot obtain.† (Stigler, 2008) In this thesis, these competing â€Å"parties† are handset manufacturers who act to â€Å"secure the business† or â€Å"strive for† the limited resource, i.e. the money, of their customers. In terms of developed economic theory, competition is one of the most researched areas of economics. Economists generally differentiate perfect and imperfect competition, concluding that no other system is more Pareto efficient than perfect competition. According to Organisation for Economic Co-operation and Development (OECD, 1999) perfect competition is defined by four conditions: a) There are such a large number of buyers and sellers that none can individually affect the market price. This means that the demand curve facing an individual firm is perfectly elastic. b) In the long run, resources must be freely mobile, meaning that there are no barriers to entry and exit. c) All market participants (buyers and sellers) must have full access to the knowledge relevant to their production and consumption decisions. d) The products should be homogenous. Imperfect competition, thus, occurs when any of the criteria for perfect competition is not satisfied, e.g. when there is information asymmetry between buyers and sellers, either buyers or sellers are able to influence prices or products are not homogenous. In regard to the mobile phone industry, there is a clear case of imperfect competition. Firstly, the three largest manufacturers Samsung, Samsung and Nokia held about 64 % of the global unit sales in Q1/2010 while the tenth largest Huawei had 1,3 %. (Gartner, 2010) This kind of a market situation is generally referred to as an oligopoly â€Å"in which producers are so few that the actions of each of them have an impact on price and on competitors† (Merriam Webster Online, 2011). Second, there are fairly high barriers to entry due to the capital intensive nature of the business. In addition,  gaining market share generally requires significant investments in marketing and established manufacturers can benefit from advantages of scale. Poter’s 5 Force Model The Porter’s five forces model has been criticized, for example, for its underlying assumptions. Firstly, an industry is assumed to consist of an unrelated set of buyers, sellers and substitutes and competitors that interact at arm’s length. Second, companies can gather wealth that allows them to erect barriers against existing competition and new entrants thereby creating structural advantage. Finally, the prevailing uncertainty is assumed low enough to permit predictions about the participants’ behavior and choose a strategy accordingly. In addition, one should also note that the model was developed more than 30 years and, since then, new industries have been born and the old ones taken new shapes. In an argument that the classical model such as the Five Forces and value chain analysis were designed for the analysis of traditional industrial firms and do not apply well to today’s knowledge-intensive companies. Figure 2.2 Porter’s Five Forces –model The rationale for choosing the Five Forces framework was as follows. The model was to be well-known and tested. Even though Porter’s model has been criticized for its applicability to certain industries and for its assumptions, few models have gone through such thorough testing and prevailed. While no model is perfect the limitations of the Porter’s framework are, nevertheless, well-known and documented. Finally, the use a widely accepted framework facilitates reading and interpretation of the results as opposed to some other model with less prevalence and academic/practitioner interest. Table 2.2 Opportunities and Threats for Samsung Mobile 2.3 Suitable Business strategy to overcome threats and grab Opportunity in Samsung: Global R&D (Research & Development) In 2003, Samsung invested 3.5 trillion won ($3 billion) or 8% of total revenues in R&D. It acquired 1,313 US patents in 2003, ranking it 11th in  the world in US patent awarded. (Exhibit 9) Samsung has about 19,700 researchers working in R&D. Researchers account for approximately 34% of its total employees. Every year, R&D engineers developed about 100 new technologies and they work on the development of core technologies in the fourth generation (4G) mobile communications and in next generation memory chips. Samsung’s Information and Telecommunication R&D Center is in Suwon, where the company’s headquarters are located. This R&D Center was designed to incorporate all of its business specialties—semiconductors, electronic components, multimedia, and telecommunications—to maximize technological synergies among them. The Suwon R&D Center also interconnects with other R&D centers, both in Korea and in other countries. In the mobile business, Samsung has applied for 12,000 patents in Korea and 25,000 patents overseas since 1998. The main focus of R&D is the development of new technology standards for 4G communications and the mobile Internet. Samsung holds approximately one hundred patents related to 3G and 4G technologies. Recently, Samsung sold its cdma2000 1x EV-DO system to Japan and Southeast Asian countries. Global Marketing Samsung’s clever marketing strategies played an important role in lifting Samsung’s image from that of a low-end manufacturer to that of a global digital technology leader. For effective global marketing and branding, Samsung established a new organization to deal with its integrated global marketing activities. Eric B Kim, who used to work at IBM, was recruited to lead the Global Marketing Department. One of his most important decisions was to cease all existing contracts with 55 advertising agencies and to sign a $400 million contract with one ad agency, FCB Worldwide. Since then, Samsung has unveiled a series of corporate branding campaigns and the slogan, â€Å"Samsung DIGITall: Everyone’s invited.† One of Samsung’s major global branding strategies is Olympic sponsorship. In  1996, Samsung was an unofficial sponsor of the Atlanta 1996 Olympics, having sponsored the Samsung Expo in the Pavilion of the Main Stadium. In the same year, Kun Hee Lee was selected as an IOC member, and Samsung received an opportunity to participate in TOP (The Olympic Partners). The IOC proposed that Samsung participate in sponsoring the home appliance category for the Olympics. However, Samsung wanted to utilize the opportunity to promote a high-tech image, and felt that the home appliance category was not enough to emphasize Samsung’s technological advances. Samsung set its sights on the telecommunications category and believed that, through the Olympic sponsorship, it could shed its image as a low-end home appliance maker and reposition itself as a high-tech mobile communications company. To win the sponsorship negotiations, Samsung concentrated its marketing resources on the mobile phone business. Samsung’s Key Issues to rectify their threats Though Samsung has continued its success in the mobile phone business, it faces a number of challenges to keep the growth momentum in the future. First, competition in the mobile phone market will become more intense. Lower entry barriers will bring in more competitors to the market, and the â€Å"digital convergence† will accelerate the competition even further. Companies from other industries such as PCs or network services will compete directly with Samsung. As such, it will have to devise more creative win-win strategies in the highly uncertain digital convergence landscape. Second, the sustainability of Samsung’s high-end strategy, which was attributed to Samsung’s brand building, may be in question. Samsung has achieved high profit margin, which is comparable to that of Nokia, mainly based on its high price, while Nokia has done so based on its cost dynamics. In terms of per-unit cost, Nokia spends less on R&D and marketing. One might doubt whether the high-end strategy can really be sustainable. As the mobile communications market becomes saturated, future revenue sources  will come mainly from emerging markets (China, Brazil, India, Eastern Europe, etc.). First-time buyers in emerging markets tend to prefer affordable phones. This could hurt Samsung unless it begins to cover the low and middle-end markets. Nokia and Motorola, as well as many newcomers from China, have already targeted those emerging markets. How to compete in the low and middle-end markets, while preserving its premium brand image, will be important questions in Samsung’s future growth. Third, Samsung is highly dependent on foreign companies for core technologies and modules. For example, it sources core CDMA base-band chips from Qualcomm and sophisticated camera-phone modules from Japanese firms. Consequently, the proportion of royalty payment in total manufacturing cost is likely to increase unless Samsung develops its own technologies. Some industry experts argue that most of Samsung’s patents are on applied technologies, which are developed based on others’ patent-protected core technologies. Recently, Samsung experienced a shortage in the supply of Qualcomm chips and camera-phone modules. This suggests that Samsung’s high dependency on core technologies and product modules would threaten not only its future profitability but also its competitive position. Product Life Cycle of Samsung Galaxy : For my analysis it will be useful to understand how Samsung has introduced its Galaxy Smartphones. The introduction stage of a product is one of the most important, because in this stage a company positions its products in the market. In order examine the strategic choice of the company I need to understand the strategic possibilities in the introduction stage of a product. According to Kotler and Keller, company’s positioning and differentiation strategy must change throughout the life of its products. I will give a brief description of the stages of the product life cycle and strategic possibilities in each of these stages. According to Kotler and Keller to be applicable to a product the assumptions behind the life-cycle are that the product must have limited life; sales go through different stages, with different challenges, opportunities and problems; profits change at different stages; products require different manufacturing, financial, marketing, purchasing and human re source strategies in each life  cycle stage. The Smartphone products fulfill these assumptions. Kotler and Keller recognize 4 different Life-cycle stages for a product. Introduction Stage Introduction is a period of slow sales growth as the product is just introduced. It is also recognized with heavy advertising. According to Shaw (2008) in the introduction stage a company can choose by penetration strategy or niche strategy. A penetration strategy involves aggressive marketing mix and product for the mass market offered at a low price. A niche strategy according to Shaw (2008) involves a narrow market segment and a higher price. In this stage Shaw (2008) recognizes only two possibilities targeting the mass market with low price and a niche strategy involving higher price. Looking at the smartphone market it is possible for the companies to target mass market with higher price as for instance iPhone & Nokia does. This is also due to the affordable terms of the mobile operators where people can buy the Smartphone on leasing. 6.2 Growth Stage This is a period of rapid growth and market acceptance. Here the profits are higher. According to Shaw (2009) in the growth stage companies can choose between two strategic options these are segment expansion and brand expansion. In segment expansion, the company can add new target segments, with their own marketing mixes. Strategic alternative to segment expansion might be brand expansion. This strategy adds new products or variations to the existing line. The strategy delivers to the customer segment bigger choice, or greater value. Some of these strategy ideas might be delivery, gift-wrapping (Shaw, 2012). 6.3 Maturity Stage In maturity stage the sales are lower as the product is already bought from most of the Potential buyers (Kotler and Keller 2009 p.490). According to Shaw (2010) in Maturity stage it is common for a company to employ s stable marketing mix. As the Product moves further on the curve harvesting strategy becomes necessity. 6.4 Decline Stage Here sales decline and profits erode (Kotler and Keller 2009 p.490). In this stage Shaw (2011) recognize only divesting strategy as an option. The following picture shows the life cycle of Samsung Galaxy (first model in Smartphone ) by Samsung which was launched in 2008. Where in the introductory period it was blooming since it was on affordable cost. This model was soon hit in the market. In 2009 its has started its tremendous growth. In around 2010 it reached its maturity state. Where Samsung enjoyed a lot on its success. This encouraged Samsung to do R&D in Galaxy model and they started to develop a lot newer version. Due to introduction of new models and everyone had the current model, Galaxy has started to decline in 2011. Figure 2.2 Product Life cycle of Samsung Galaxy

Julius Caesar A Tragic Hero - 863 Words

Julius Caesar is a well known piece of literature written by William Shakespeare in 1599. Within this play Julius Caesar is portrayed as a tragic hero. A tragic hero is defined as â€Å"the main character of a tragedy (who is) usually dignified, courageous, and high ranking† (Novel Study Guide). Also vital to defining a tragic hero is that, â€Å"the hero’s downfall is caused by a tragic flaw† (Novel Study Guide). It is evident that Julius Caesar in William Shakespeare’s Julius Caesar is a tragic hero given that he is of noble stature, has a fatal flaw and comes to an unhappy end. Julius Caesar is the tragic hero because of his noble stature. The noble stature of Caesar is made evident through his position in society and his outstanding qualities. Caesar’s position in Rome was that of dictator. At the start of the play Brutus enlightens the reader that â€Å"... the people/choose Caesar for their king†(I.ii.77-78). When Brutus says â€Å"king† he is actually informing the audience that Caesar has been made dictator of Rome for life. At this time in Rome the Roman society prided their republic. Therefore, electing Caesar was a monumental event. A dictator was the most powerful position in Roman society. Indeed, as stated in Encyclopedia Britannica, a dictator was â€Å"a temporary magistrate with extraordinary powers† (â€Å"dictator†). Furthermore, as opposed to the usual six month term Caesar was appointed a life-long term (â€Å"dictator†). With this in mind, one could say that Caesar was the most powerfulShow MoreRe latedJulius Caesar : A Tragic Hero934 Words   |  4 PagesJulius Caesar is a work of art by William Shakespeare in 1599. Within this play Julius Caesar is portrayed as a tragic hero. A tragic hero is defined as â€Å"the main character of a tragedy [who is] usually dignified, courageous, and high ranking† (novel study guide). Also vital to defining a tragic hero is that, â€Å"the hero’s downfall is caused by a tragic flaw† ( novel study guide). It is very evident that Julius Caesar in William Shakespeare’s Julius Caesar is a tragic hero given that he is of nobleRead MoreJulius Caesar : A Tragic Hero1171 Words   |  5 PagesJulius Caesar Julius Caesar, the greatest war hero and most noble of all wanted to be praised by all Roman citizens wanted to achieve power to rule as a king. The play is set in ancient Rome in the year 44 B.C. when the Roman general Julius Caesar was almost ruler of the entire world at the highest point in his career. Within this play Julius Caesar is portrayed as a tragic hero. A tragic hero is defined as â€Å"the main character of a tragedy [who is] usually dignified, courageous, and high ranking†Read MoreJulius Caesar : A Tragic Hero937 Words   |  4 Pages Caesar the Great Julius Caesar is a work of art by William Shakespeare in 1599. Within this play Julius Caesar is portrayed as a tragic hero. A tragic hero is defined as â€Å"the main character of a tragedy [who is] usually dignified, courageous, and high ranking† (novel study guide). Also vital to defining a tragic hero is that, â€Å"the hero’s downfall is caused by a tragic flaw† ( novel study guide). It is very evident that Julius Caesar in William Shakespeare’s Julius Caesar is a tragic hero givenRead MoreJulius Caesar : A Tragic Hero849 Words   |  4 PagesThe Tragedy of Julius Caesar by William Shakespeare is the story of ancient Rome during the time that Caesar took over. Caesar returns to Rome, after defeating the former leader, Pompey. Cassius and other conspirators convince Brutus, a nobleman, to join in on their plot against Caesar. Brutus and the others gather around Caesar, on the ides of March, to stab him. They stabbed Caesar 23 times and eventually he d ies. Brutus takes over Rome, but followers of Caesar, Antony and Octavius, oppose BrutusRead MoreTragic Hero In Julius Caesar829 Words   |  4 Pages What is a tragic hero? A tragic hero is a person, of noble birth, with heroic potential but doomed by fate. The hero struggles against his fate but eventually fails because of a mistake or even a flaw. In Shakespeare’s play, The Tragedy of Julius Caesar, a character may come to mind and fit this definition, Marcus Brutus. In this play, Julius Caesar’s ambition for power drove the honorable Brutus to think negatively about Caesar’s position of being the king of Rome. The honorable Brutus shows hisRead MoreThe Tragic Hero Of Julius Caesar1793 Words   |  8 PagesAs Caesar dies, he gasps, â€Å"Et tu, Brute?† (III. i. 77). To betray a close friend for the better of the country only to have it end all in vain is a tragedy in its own. For Brutus, this is his journey in Shakespeare’s play The Tragedy of Julius Caesar. Although the play is named after Caesar, it is evident that Brutus is the tragic hero as the audience watches the events of the play unfold. Brutus’s characteristics and actions line up perfectly with Aristotle’s definition of a tragic hero which statesRead More Julius Caesar - Tragic Hero Essay1028 Words   |  5 Pages Julius Caesar as a Tragic Hero amp;#9;Julius Caesar is a play written by William Shakespeare during the year 1597. Julius Caesar’s story involves a conspiracy against Julius Caesar, a powerful senator. The play involves a highly respected senator, Brutus, who decides to join the conspiracy to kill Julius Caesar, in the effort to keep democracy intact. Brutus believes that if Julius Caesar is allowed to live, Caesar will take a kingship and turn the government into a monarchy. Brutus, CassiusRead MoreJulius Caesar the True Tragic Hero1526 Words   |  7 Pagesonce said â€Å"A man doesn’t become a hero until he can see the root of his own downfall.† These words best describe what a â€Å"Tragic Hero† is and both Julius Caesar and Brutus displayed this characteristic, so the question is â€Å"Who is the real tragic hero in this story?† This paper shall explore the reasons behind why each man is considered a hero in his own right and who the rightful owner to the title of the play truly belongs to. There have been countless tragic heroes in the works of William ShakespeareRead MoreJulius Caesar: The Quintessence of a Tragic Hero1156 Words   |  5 PagesShakespeare’s The Tragedy of Julius Caesar is the illustration of the demise of many respectable men. Typical of a tragedy, one character of high social standing experiences numerous downfalls brought on by a character flaw. This character is eventually brought to his or her knees by the misery and sorrow brought upon by these mistakes. It is at this point that the character realizes their flaws and changes their outlook. In Shakespeare’s tragedy, the tragic hero is Julius Caesar. In the play, ShakespeareRead MoreExamples Of Tragic Hero In Julius Caesar905 Words   |  4 Pagesman cannot become a hero until he can see the root of his own downfall.† By Shakespearean definition, a tragic hero is someone of high position such as a nobleman, who has hamartia, a tragic flaw that leads to his downfall, and even his demise. This is strongly illustrated in Julius Caesar by William Shakespeare, where Marcus Brutus’ desire to remain noble and honourable leads him to naivety and self destruction. The plot of the play revolves around removing power from Caesar, causing the inability

Essay On Sex Discrimination In The Workplace - 1014 Words

1. Should transgender employees be considered by the courts to be a protected class under Title VII s prohibition of sex discrimination in the workplace? I agree that transgender employee should be considered by the courts to be a protected class under Title VII’s prohibition of sex discrimination in the workplace. Title VII of the Civil Rights Act of 1964 makes it illegal to discriminate against someone on the basis of race, color, religion, national origin, or sex. Sex refers to the biological and physiological characteristics that define men and women; while, gender refers to the socially constructed roles, behaviors, activities, and attributes that a given society considers appropriate for men and women.(World Health Org.) A†¦show more content†¦1. The employee is in a protected class (based on race, gender, and so on). 2. The employee was qualified for the position. 3. The employee was rejected for the position --the candidate was not hired, or the employee was not promoted or was fired, and, 4. An employee outside of the protected class was selected for the position, or the employer continued to look for candidates. Roberts protected class would be gender and from the facts of the case Robert did not have any complaints from his peers or other workers prior to his change in the beginning of the school year. However it is not clear from the facts stated here. Roberts prevails in the first two prongs but is likely to fail in the third and fourth. The school did not terminate Roberts nor were they looking for another candidate to fill his position. Instead, Officer Roberts was summoned to CCSD police department headquarters and required to sit and read the memo prohibited CCSD police department employees from using children s restrooms unless prior authorization was secured from the school principal. Therefore, Roberts would not have be able to establish enough evidence based on these facts to form a prima facie case of discrimination. Nevertheless, Roberts has a cliam for a hostle enivornment. In a hostile environment: â€Å"Harassment becomes unlawful where 1) enduring the offensive conduct becomesShow MoreRelatedThe State Should Stay Out of the Employment Relationship1504 Words   |  7 Pages2007 Federal election, the Rudd Labor Government began work on its promises to re-shape Australia’s industrial relations system.† (Riley amp; Sheldon 2008) However, some people think that the state should stay out the employment relationship. This essay will argue that the state should stay in the employment relationship because it makes the roles and has the rights and responsibilities for the employee and employer in working environment. The state is an influential actor in employment relationsRead MoreOrganizational Success Is Increasingly Becoming Dependent On An Organization1627 Words   |  7 Pagesthe adoption of diversity management programs has been growing steadily due to the rate at which diversit y is becoming prevalent and essential in the workplace (Simmons and Rowland, 2011). This essay critically evaluates and discusses organizational approaches to managing equality and diversity. 1.1 Purpose of essay The overall aim of this essay is to critically evaluate organizational approaches to managing equality and diversity. Snape and Redman (2001) stated that even among top and globalRead MoreGender Inequality in Workforce904 Words   |  4 Pagesgender inequality has been ongoing debate in the workforce for many years (Lannin 2009). Many people argue that there are inequality in earnings and glass ceiling (ibid.). Therefore, this essay will analyze the gender inequality in the Australian workforce and it will also suggest solutions. Wage Discrimination There is no doubt that income inequality has increased in the last two decades (Hiau 2005). According to the Australian Bureau of Statistics (ABS, Cat 6203.0) showed that on average hourlyRead MoreThe Issues Of Discrimination And Harassment1575 Words   |  7 PagesIntroduction This essay explores the issues of Discrimination and Harassment, in particular, the legal obligations, protection and resources available to human service clients, within Australia and specifically Queensland. A particular level of knowledge is required by human services workers in regards to the judiciary system, legal accountabilities and statutory obligations, to provide the most appropriate level of care for clients of social workers. By describing how the legal framework is relevantRead MoreGender Inequality And Gender Equality1673 Words   |  7 PagesGender inequality means unequal treatment or perceptions of individuals based on their gender. It results from differences in socially constructed gender roles. Inequality is an issue that has a negative effect on both the individual and society. This essay will outline some of the issues that women face in different societies devoted and devolving like inequality in education, work and violence and it will also highlight some of women rights that able the women to have more power (world Economic ForumRead MoreThe Equal Employment Opportunity Commission Essay1349 Words   |  6 Pagestheir race, color, religion, national origin, or sex. These categories are commonly referred to as, â€Å"protected classes.† Individuals protected by the EEOC include women, minority populations, and groups related to national origin, persons over the age of 40, persons with disabilities, veterans, and religious affiliations (EEOC, n.d.). For the purposes of this essay, I will focus on how leaders should address discriminatory practices in the workplace environment and how leaders can create a cultureRead MoreGender Discrimination In The Workplace1867 Words   |  8 PagesDiscrimination in the workplace, specifically gender discrimination is a significant matter, impacting women all over the world. Defined by the International Labour Organization (ILO) Convention No. 11, discrimination is ‘Any distinction, ex clusion or preference made on the basis of race, colour, sex, religion, political opinion, national extraction or social origin, which has the effect of nullifying or impairing equality of opportunity or treatment in employment or occupation.’. As stated by GillianRead MoreWhen People Think Of Discrimination, They Tend To Think1254 Words   |  6 Pagespeople think of discrimination, they tend to think back to older times of slavery, racism, and an underdeveloped country. Sadly, discrimination actual plays a large role in the workplace of today. Discrimination is defined as â€Å"treating a person or particular group of people differently, especially in a worse way from the way in which you treat other people, because of their skin color, sex, sexuality, etc.† according to the Cambridge Dictionary (Cambridge University Press 1). Discrimination comes in manyRead MoreGender Discrimination in the Workplace765 Words   |  4 Pages Gender discrimination can cover a wide variety of social prejudice. Throughout much of world history, even American history women have been treated as second class citizens. In the United States women have had to fight for rights such as the right to vote, or own land. These are just a few examples of the many injustices that women have had to face. Men have held the position of leadership, and power throughout history when it comes to almost everything. Men would even decide to whom a womenRead MoreEssay about Bullying and Harassment1373 Words   |  6 PagesManaging bullying and harassment in the workplace When most of us hear the term ‘bullying’ we seem to reflect back on childhood memories of the schoolyard bully tormenting others for self-amusement, much to the distain of others around them. Unfortunately this seems not to be the only time such behaviour occurs. Workplace bullying and harassment can be defined as ‘Offending, socially excluding someone or negatively affecting someone’s work tasks. It can occur repeatedly and regularly over a period

The Matrix And Its Effect On Society - 992 Words

If you have not seen the 1999 film, The Matrix, you may ask yourself what in the world is a â€Å"matrix?† A matrix, apparently to the character, Morpheus, is a system that basically controls and manipulates people of the truth. Although there may not be a form of truth all the time, we all encounter some form of matrix like our parents, school, relationships, every day life and even media such as music. Media has known to have take control of our attention and we become subjected to it. We the fans, the artist themselves and even the CEOs or main leaders are in this matrix, regulating power and be submissive to it. We are manipulated for our money, for what we deem as â€Å"entertainment.† Although we may not be able to stop the music matrix, copyrights laws and subjection of artist and fans, we can work at giving credit to the artist and supporting them, but also respecting their rights and wishes. In the 1999 blockbuster movie, The Matrix, everyone thinks the same way and is controlled by the machines. The machines tell them who they are, what they like and what to like. What if the music industry did the same? Despite whether you are a Spotifyier, Apple Music Lover, Pandora Head, Soundcloud troll, etc. you are always recommended music based on your preferences or told what â€Å"to check out† based on your likings. If you like Nirvana, you like Foo Fighters right? Well not quite, I like the Foo Fighters, but not everyone will like the Foo Fighters. Although it may come in handy and isShow MoreRelatedThe Movie, The Matrix, Written and Directed by the Wachowski Brothers is the Ultimate Marxist Metaphor717 Words   |  3 PagesThe movie The Matrix, written and directed by The Wachowski brothers, can be seen as the ultimate Marxist metaphor. Its basic premise is that the world as we know it is fake; it is a â€Å"computer simulated dreamworld†, mimicking our own w orld of the late 90s, called the Matrix. In charge of the Matrix itself is a seemingly malevolent sentient machine species. Even worse, the sole purpose of this simulation is to control humanity, which has been enslaved inside the simulation for several hundreds ofRead MoreThe Matrix: Fear of Technology in a Dystopian World1158 Words   |  5 PagesThe Matrix: Fear of Technology in a Dystopian World Millions of people flock to the movie theater year after year on a quest to be entertained. Even a mediocre movie has the ability to take the audience to another place, escaping the realities of their own life, if only for a mere two hours. Some movies are simply pure entertainment. And then, there are those movies that provoke conversation long after the film has been viewed. Dystopian themes are not new, and have historically provided a templateRead More Matrix the Movie and The Lathe of Heaven Essay1652 Words   |  7 PagesMatrix the Movie and The Lathe of Heaven The world is not always what you think it is. Things change or can appear to be different than what you originally thought them to be. So are the worlds in the Matrix and the novel The Lathe of Heaven. What you thought you knew about your life just went out the window. There are several similarities between the novel and the movie, and there are many trends in the movies and novels societies that are portrayed in our society as wellRead MoreEssay on Film Noir Features in Blade Runner and The Matrix1060 Words   |  5 PagesFilm Noir Features in Blade Runner and The Matrix â€Å"The Matrix† has a main science fiction theme but also includes features of film noir films. It is directed and written by Andy and Larry Wachowski. Other than Science Fiction and film noir the film can also be classed as a Hybrid. â€Å"Blade Runner† is more of a film noir film than â€Å"The Matrix†. Although it does include action and fighting scenes but these have film noir features in them. Most ideas about the film areRead MoreWestern Literature Makes its Way to the Big Screen in the Matrix1164 Words   |  5 Pagesconforms to the ever expanding needs of society by breaking away from the book to make its way to the big screen, it still relies on some of the most classic of stories, ironically, stories usually hailing from the East. The Matrix serves as a standing example of this relationship, in that it effectively paves way in the Western world while relying on the Eastern classic known as the Bible, especially in the area of â€Å"theme†. Like the story of Christ, The Matrix tells the story of a man, not meant forRead MoreThe Matrix Film Analysis Film935 Words   |  4 PagesThe Matrix - Film Analysis The Matrix is a 1999 science fiction and action film written and directed by the Wachowskis. This film establishes as a dystopian fiction because the humans are in a computer generated world were the electronics control them. The dark lighting of the film makes it look like an unfriendly and unhealthy lifestyle. The music sets different scenes in complicated ways. People are controlled through machines from a life that is acting as a computer generated human. They usedRead MoreAnalysis Of Porosity And Temperature By Qinwu Xu1662 Words   |  7 Pagesaccuracy and reasonable computational performance. However, modeling of ceramic matrix composites could be much more complex due to the unique feature of this type of material: 1) the fracture and brittle behavior of materials; and b) the nonuniform distribution of porosity in the ceramic matrix. CMCs are comprised of individual layers with unique material properties dependent on fiber orientation within the polymer matrix which is typically in a woven pattern. Therefore, CMCs often exhibit anisotropicRead MoreEssay on The Matrix577 Words   |  3 PagesThe Matrix The Matrix has been doing remarkably well in sales since its release in the cinema last summer and its recent video releases. This is largely due to stylish advertising techniques and word of mouth. The Matrix has been approved by critics who enjoy the film and also the ones who dislike the theme. Among young viewers, it has already achieved great status. So what else is the film about? Firstly the film copies the theme from many popular films that came before it, and involves intelligentRead MoreEnders Game and the Matrix - Comparative Essay Practise Essay Scaffold - Science Fiction1597 Words   |  7 Pagesthat texts are connected through their similar themes and ideas displayed in their textual forms. Texts are allegories of human existence which simultaneously examining contextual ideas. This is seen the two texts, the Wachowski brothers’ film The Matrix (1999) and Orson Scott Card’s novel Ender’s game (1985), through their mutual form of the science-ficti on genre. These two texts allow the responder to gain new understanding of the values of the contextual times in which the text was composed. Read MoreQuality And Quality Of Quality Management1518 Words   |  7 Pagesquality is more and more important for us right now. In many years ago, some of the developed countries like America which is a â€Å"throw-away† society. People even don’t care about the quality of the product, due to the product is quite easy to broken. This appearance lead to the fact that some factory cost more money to repair than to manufacture. The society which we lived in is experiences the fastest revolution that we have ever go through before. The first industrial revolution was happened at

Case Study Professional Development And Ethics On Socio-Cultural

Question: Describe about professional development and ethics on socio-cultural? Answer: A. Introduction In the context of socio-cultural competence the language and the culture both are closely related to one another and also have reflective influence on the both of verbal and the non-verbal communication. As for example, the consequence of the length of the pause or the changes which are dependent on and can vary by the cultural degree of the formality. The professional manager needs to develop the understanding on the basis of their own personal and the cultural values and also the values as the first step in valuing the importance of the multicultural identities of the lives of the people where they work and serve (Sharma, 2012). The professional manger and the staff needs to be knowledgeable and also needs to be skillful so that it can use and also give the provision of the information services (Redding, 2014). The professional manager give the influence, encourage and the support of the creation of the proactive processes which can increase the diversity of the skills, give the em powerment to the co-workers, colleagues from the diversity of the backgrounds so that it share the information about the diverse in the populations and also advocate for the concerns (Caligiuri Tarique, 2012) B. Discussion The research should be inclusive and also the respectful and the traditional knowledge reflect the values of the cultural process of knowing (Anon, 2012). The professional manager develops the cultural awareness on the basis of the understanding of the cultural and the personal beliefs and the values so that it can appreciate the importance of the multicultural identities of the so that it can improve the lives of the professional manger (Strandvad, 2012). The professional manger follows the some of the points to do the delivery of the services which are: Creation, implementation and the evaluation of the delivery of the systems and the services which are appropriate and targeted for the creation of the services. The professional manager employs some of the effective strategies so that it can confront the remarks, behaviors and the attitudes which devalue or demean the culture. The professional manger also develop some of the instructional practices,methods and the resources which are widely reflective and accessible on the basis of the cultural perspectives, development skills and the ability of the language. Review the emerging and the current demographic trends so that the professional manger can determine the service needs (Vallacher, 1978). The cultural competent manager needs to do some of the things: The professional manger on the cultural competence encourages and also seeks the qualities of the leadership from the variety of the cultural background so that it can support the retention and the development of the line of work. The professional manger needs to support all the staffs of the organization so that it can become culturally competent. The professional manger creates the opportunities of the communities of the cross culture and also the skill development of the staff. The professional manger also fosters the organizational culture and the workplace climate so that it can open the varieties in the leadership style. The professional manger needs to be inclusive and respectful and the traditional knowledge of the professional manager reflects the values of the cultural knowing of the reasoning. Through the cultural competencies the professional manger needs to: Through the cultural competencies it recognizes the biases, tendencies of the others. The professional manger of the organization ensures the research on the diversity of the issues, cultural competencies, promotion and the retention value of the related topics. Through the cultural competencies it ensures the issues of the diversity, cultural competency and the related topics which ensure the value of the retention and the tenure processes. In the cultural competencies of the professional manger it includes the scientific knowledge, agricultural knowledge and the technical knowledge which also includes the related remedies and the medicines. In the competencies of the cross cultural leadership of the professional manger influence, encourage and support the creation of the processes which are proactive and also increase the diversification and empower the co worker and the colleagues of the organization (Vito Aliaga Araujo Taylor, 2012). These competencies help the professional manger to do some of the topics which includes: Self direction Relationship and the professionalism Flexibility Visioning In the self direction characteristics of the employees is associated with the professionalism of the employees of the organization. The key work of the self direction is the time management which is the main basic things of the manger and also to help in achieving the goals. By being a proactive the professional manger controls the established goals. Relationship and the professionalism are the two main things which the professional manger always needs to have. To being professionalism the professional manager needs to hold the position and the title. Through this it also needs to have the competency to perform the job or task. Flexibility is also one of the main things which need to be present in the characteristics of the professional manager. Through the flexibility the professional manager needs to adapt any of the obstacles very easily so that the manger can easily adjust with the situation. Conclusion By concluding the above study it describes about the socio cultural competencies and also discuss about the socio cultural competencies helps the professional manger to develop them so that they can easily manage the professional career. This above strategy also helps the professional manger to attain the goals and also needs to meet the career challenges which helps the professional manger needs to achieve the career goals. The professional manger looks at the delivery of the services of the organization which are taken so that it can make the appropriate referrals of the diverse constituencies. The professional manger influence, encourage and the support the formation of the positive processes which can increase the skills of the diversity, co workers, colleagues and the constituents from the background of the diversification. Therefore, from all study, it can be concluded that social cultural can have great impact on the growth of the professional manager and it can play effective role for future growth. On the other hand, the cross cultural leadership can be useful for developing inner leadership quality skills so that can be effective in becoming a successful professional manager. Moreover, the study focused on some strategy and if followed in appropriate manner then professional manager can attain great heights in life. References anon,. (2012). Research-on-Research: Research-on-Research Reports. Research-Technology Management, 55(6). doi:10.5437/08956308x5506906 Baker, W. (2011). From cultural awareness to intercultural awareness: culture in ELT. ELT Journal, 66(1), 62-70. doi:10.1093/elt/ccr017 Caligiuri, P., Tarique, I. (2012). Dynamic cross-cultural competencies and global leadership effectiveness. Journal Of World Business, 47(4), 612-622. doi:10.1016/j.jwb.2012.01.014 Frost, J., Walker, M. (2007). Cross cultural leadership. Engineering Management, 17(3), 27-29. doi:10.1049/em:20070303 Redding, L. (2014). A Strategy for Service Delivery Systems. Strat Change, 23(5-6), 287-302. doi:10.1002/jsc.1977 Sharma, R. (2012). Measuring social and emotional intelligence competencies in the Indian context. Cross Cultural Management, 19(1), 30-47. doi:10.1108/13527601211195619 Strandvad, S. (2012). Attached by the Product: A Socio-Material Direction in the Sociology of Art. Cultural Sociology, 6(2), 163-176. doi:10.1177/1749975512440227 Vallacher, R. (1978). Objective Self Awareness and the Perception of Others. Personality And Social Psychology Bulletin, 4(1), 63-67. doi:10.1177/014616727800400113 Vito Aliaga Araujo, S., Taylor, S. (2012). The influence of emotional and social competencies on the performance of Peruvian refinery staff. Cross Cultural Management, 19(1), 19-29. doi:10.1108/13527601211195600

Masaccio - Innovator Of Perspective And Illusion Essays

Masaccio - Innovator of Perspective and Illusion Masaccio: Innovator of Perspective and Illusion Considered the greatest Florentine painter of the early 1400s, Masaccio is one of the most important figures of Western Art. Tommaso di ser Giovanni Cassai di Simon Guidi was born in 1401 and nicknamed Masaccio Careless Tom because of his attitude. He was apathetic to things like personal appearance and worldly materials, and was thus careless with his possessions. As a child, he concentrated more on his art instead of himself and what others thought about him. He moved from Castel S. Giovanni di Altura to Florence in 1417 to become a pupil of Masolino di Panicale. There, he helped upon innovations of art. In 1422 and 1424, he enrolled in the guild of St. Luke of Florentine Painters. After becoming jaded at the medieval art, Masaccio wanted to make art more realistic and true to life. He constantly studied the idea of perspective in an effort to make his paintings appear natural. Few paintings can be undoubtedly credited to Masaccio, but these are considered masterpieces nonetheless. His greatest work was done on the frescoes in the Brancacci Chapel of Santa Maria del Carmine in Florence. These frescoes were started by Masolino and ultimately completed by Fillipinno Lippi years after Masaccio's death. This chapel is now a significant monument in the history of art. These frescoes had a tremendous impact on Florentine art thereof, and were used as a basis to teach new artists like Michelangelo and Raphael. It is on these walls that Masaccio created -Expulsion from Eden and The Tribute Money, and many others with Biblical subjects. Probably his most famous, The Tribute Money, gives a superb example of linear perspective, atmospheric perspective, the separation of lines, and the classic color theory. Linear perspective is a mathematical system of fixing objects on a plane of a two dimensional surface. This also involves orthogonals, imaginary lines receding into the distance, horizon line, the horizontal line at the viewer's eye level, and vanishing point, where the orthogonals come together. Atmospheric perspective is slightly different. It creates the illusion of depth through methods like color saturation, brightness angle, and texture angle. The classic color theory is another way of emphasizing space in the painting. The theory says that warm colors appear to advance while cool colors recede. This is why Masaccio painted red and orange-clothed figures with a blue and gray background in The Tribute Money. Painters including Masaccio developed the separation of planes in the 14th century. It is the technique of overlapping planes to create depth by using a foreground, middleground, and background. Perhaps the most mysterious thing about Masaccio is his death. Leaving the chapel unfinished, he left for Rome and died and the young age of twenty seven in 1428. It is speculated that he was poisoned, but there are no certain records of this. He was buried at the church of the Carmine in 1443. His friend, Brunelleschi was very troubled after hearing about this because Masaccio had given him many tips in perspective and architecture. Notwithstanding his early death, Masaccio's creations would still be looked upon as a paragon of illusion for years to come. -Sometimes referred to as the forerunner of Michelangelo, Masaccio was, with Donatello and Brunelleschi, one of the founders of the Florentine Renaissance,- according to Encyclopedia of the Renaissance. Masaccio is essentially remembered because of his imaginative use of perspective, and this originality will place him in the same stratum as Giotto and Michelangelo.