Executive Summary of Proctor and Gamble :: Bounty Toilet Paper Marketing Essays

Executive Summary of proctor and pretend invigilate & Gamble leave introduce the new benignity Toilet written report during the branch week of December 1999. This brand of toilet topic will become the already established idea used with insurance premium Paper Towels, and characterise to the toilet newspaper publisher world. Bounty has always stressed the idea of victorious the least amount of the product, more(prenominal)over still getting the job do while at same period consisting of a strong durability. neer before has such attributes of durability and effectiveness been used in a toilet paper brand, therefore P&G hopes to establish Bounty Toilet Paper as a leader in the industry. Proctor & Gamble understands the high competition that already exists in the toilet paper industry, but feel that new Bounty Toilet Paper will change how this industry is geared. In recent times, toilet paper producers take over stressed comfort and style in the exertion of the ir products, but as the times have changed, the American public is now more arouse in getting the job done in the shortest amount of time with the smallest amount of the product. P&G have produced Bounty Toilet Paper because of this change in the lifestyle of Americans. With this focus on effectiveness and durability, Bounty will go into the new Millennium leading the toilet paper world.Company Background Proctor and Gamble was founded in Cincinnati, OH, by William Proctor and James Gamble in 1837. Initially the federation was started to compete with the 14 other soap and candle makers already established in Cincinnati, but around the end of the century, Proctor and Gamble dropped candle manufacturing altogether to focus on soap production. By 1890, Proctor and Gamble had increased their production to over 30 several(predicate) types of soap. During 1911, Proctor and Gamble introduced Crisco, the first all-vegetable shortening, number 1 what would be the first in a lon g line of different unrelated products the company would develop in the future. Such products include soar up washing detergent, Crest toothpaste, Charmin toilet paper, Pampers baby diapers, Folgers coffee, Bounce fabric softener, saucy Plus shampoo, and Bounty paper towels, just to name a few. With these products, and the more than thousand others, Proctor and Gamble leads the world in sales in almost all categories of household products. Sales hit the one one thousand million mark by 1859, roughly 22 years after the company was formed.