Marketing evaluate of online gambling in Indonesia Essay Example for Free

commercializeing evaluate of online looseness in In foolesia Essay intro Developing our company blood of online manoeuvre enter to new grocery place Indonesia due to more(prenominal) than and more competitors share market of china now, otherwise, the Chinese government crackdown il unsounded online romp website from end of 2009 to now, so we essential be to reduce the seam risk and look for other authority new market to do the commerce and slang sure company business stable development. The article willing be demonst estimate maneuver, online looseness history, business environment and relation of market analysis of China, in similar manner guide to know in short status of online fun and trend in China market. For new s step to the foreheastern United States Asia market, why lease to go to Indonesia and isnt others land, its every important question for us to know. We will be chose two markets of sou-east Asia countries as Tailand and Malaysia making co mparisons with the new market as Indonesia. in the beginning comparisons, besides we should be known almost Thailand, Malaysia market, how closely those country business environment, and online market analysis. According with result from comparisons, we will get the answer in on a lower floor review about why choose Indonesia to do business of online gambling, and SWOT analysis about doing business in Indonesia.After that, also earn formulate market strategic about whats the better way to go to do business, and how to developing business in Indonesia as market resource, campaign, and local cistron of online gambling etc. After Analysis Indonesia market and compare with other Southeast Asia country, we also need to know how to enter Indonesia market of doing business and develop the business Statement of the problem What is the market repute of Indonesia for doing business of online gambling?Indonesia is the third life-sizest populated country in Asia later China and India, nurse comme il faut resource in internet circumstance, economic system and marketing resource to do business. Otherwise, Indonesia is the realnesss most populous Muslim country, with about 90% of its 237 cardinal citizens practicing Islam, Under Islam, gambling of all kinds is strictly prohibited, but gambling much carry ons as an important part of life of some Muslims. Revenue is major value for a slopped Indonesia lost around $320Million by il sanctioned in 2009, its more than others Southeast Asia.Follow the economy emersion, Indonesia is Southeast Asias largest economy and has delivered consistently high annual growth exceeding 6% in twain 2007 and 2008. Growth of between 2% and 4. 5% is expected in 2009. The market will generate more and more revenue in the future. What are the aspects of value analysis for new market? For the paper will do the analysis of Existing market as China, Malaysia and Thailand about environment analysis, market analysis, and currently status , after analysis different between Thailand, Malaysia, and Indonesia, we got know value of Indonesia market.Others, to develop business in the new market, we also need to do competitors analysis, customer analysis and 4p analysis to know our company advantage and disadvantage. Existing market analysis China market- Environment analysis According to the latest figures from CNNIC, the subprogram of net income intentrs in China rose to 420 meg at the end of June, 2010, an increase of almost 36 million users in the branch six months of year 2010 and including 115. 1 million users in the rural reachs. The current lucre penetration rate in China is 31. 6% acording to lucre World Stats statistics.YEAR Users commonwealth % Pen. Usage Source 2000 22,500,000 1,288,307,100 1. 7 % ITU 2001 33,700,000 1,288,307,100 2. 6 % ITU 2002 59,100,000 1,288,307,100 4. 6 % ITU 2003 69,000,000 1,288,307,100 5. 4 % CNNIC 2004 94,000,000 1,288,307,100 7. 3 % CNNIC 2005 103,000,000 1,289,664,808 7. 9 % CNNIC 2006 137,000,000 1,317,431,495 10. 4 % CNNIC 2007 162,000,000 1,317,431,495 12. 3 % CNNIC 2008 253,000,000 1,330,044,605 19. 0 % CNNIC 2009 384,000,000 1,338,612,968 28. 7 % CNNIC 2010 420,000,000 1,330,141,295 31. 6 % CNNIC.Mature netizens take a larger percentage in the age structure of the Chinese net profit users than before, and those above the age of 30 accounts for 41% of the total. At the same date, the educational background and income level of the Chinese netizens has lowered. The time period spent in the use of the Internet by Chinese netizens continues to increase and reached an average out of 19. 8 hours per week per user. China Market analysis According to China Internet Market 2009 Q2 Report, the market size of China Internet in Q2 2009 is 16. 76 gazillion Yuan, having increased 17% compared to last fundament with a 22.2% increase compared to Q2 in 2008. Also China is the worlds biggest online gaming market. According to the director of the Chinese dev elopment firm, Sino, Richard Li, the Chinese gambling market turns over $100 billion, 95 percent illegally. Just like Western countries, China needs to fund social services for its aged population, so pragmatism, rather than fanaticism for bourgeouis entertainment, is triumphing. Current status and trends of online gambling in China After Germany world cup, more and more online gambling companies enter to China.In end of 2006, just have around 20 companies in China market, until 2010, have more than 100 companies, the competitor increase fourfold. The market share reduces compare with before. Otherwise, we know the just now forms of legal gambling in the Peoples Republic of China (PRC) are the two government lotteries the benefit Lottery and the Sports Lottery. These are is very popular in China. From end of 2009 to now, the Chinese government strengthen get along Chinese lotteries, and crackdown illegal online gambling website and closed around 300 website. Lead Chinas lottery m arket has generated RMB69.4 billion in profits around in 2010 alone. Even so, the revenues generated by illegal gambling operations in mainland PRC are estimated to be 10-20 times larger than the combined revenues from two legal lotteries Trends of Online gambling in China These indicators tend to imply that gambling is socially acceptable in China, and that Chinas enforcement policy extends only when to unsanctioned casino operators, non to the citizens actually playing. Recently thither have been signs that change is imminent, and that we may soon see the birth of Chinese legislation that governs online casinos in China.Ultimately the reasons come down to money. The last decennary has seen an unprecedented level of economic development in China, such that there are now distant more wealthy Chinese than ever before and these people are clearly gambling, whether they have to fail to Macau or beyond. Regulating the pains would allow the Chinese government to keep a larger at om of that growth capital inside China through licensing fees and through taxation. In the meantime, however, Chinese gambling fans continue to break the law whenever they visit an online casino. Malaysia Market Environment analysis.In Malaysia, it may come as a surprise to many that the Malaysia has one of the highest internet penetrations in the world, with 65. 7% of its population going online. It is fast inherited up with America, which has over 74% of its population online. There are 16 million internet users in Malaysia. YEAR Users Population % Pen. Usage Source 2000 3,700,000 24,645,600 15. 0 % ITU 2005 10,040,000 26,500,699 37. 9 % C. I. Almanac 2006 11,016,000 28,294,120 38. 9 % ITU 2007 13,528,200 28,294,120 47. 8 % MCMC 2008 15,868,000 25,274,133 62. 8 % MCMC.2009 16,902,600 25,715,819 65. 7 % ITU 2010 16,902,600 26,160,256 64. 6 % ITU Malaysia Economic Analysis The countrys rich natural resources ensure sound developments in agriculture, forestry and mining. Economic growth is also attributed to its border with the Strait of Malacca which is an important international merchant vessels crossroad, which promotes the countrys international trade. Malaysias well developed manufacturing sector produces a diverse come out of goods. The first three quarters of 2009, however, witnessed steep decline in the countrys economic growth. vividness of exports reduced drastically due to reduced consumer goods demand globally. The situation, however, improved somewhat in the Q4FY09. The Tenth Malaysia pattern is all set to be introduced in June 2010. Malaysia Market analysis As for casino gambling in Malaysia, there are very few options. The country has only one legal casino, and though it is large and very complete, it is the only place where Malayans skunk legally play table games and card games in the country. This has get out to a problem with underground gambling dens and sports betting shops that the Malaysian government is currently working to solve .Before July 2009, online gambling is legal, and most of online gambling company get the operate license in Malaysia. After the 6 July 2009, The Malaysia government cancelled the entire license and does not offer licenses to open internet gambling sites. And also takes some measures to ensure that Malaysian players do not use foreign internet gambling sites. Also, Malaysian banks are not supposed to authorize transfers to or from online gambling websites. This rule is very loosely followed, however, and there is still a progeny of banking methods open to Malaysian players who want to gamble online.In fact, some of the large online gambling websites that are hosted in other countries even offer their services in Malay, letting players make the beat of their internet gambling experience. Current status of online gambling in Malaysia Malaysian gambling laws forbid all forms of sports betting except for horse racing, and online gambling in all forms is equally prohibited. But online gambling sites in Malaysia has proven been most popular in the Sarawak region, where visitors are 48 more likely to visit.Sarawak stands out from other Barisan Nasional and even other Malaysian states in that the regional government disapproves the federal governments moves to legalize online gambling. And most of gamblers go to there for online gambling. Thailand Market Environment analysis The population of Thailand is now 66. 4 million, about 10 million of whom live in the capital city of Bangkok. Thais form the majority, though the area has historically been a migratory crossroads, and thus strains of Mon, Khmer, Burmese, Lao, Malay, Indian and most strongly, Chinese stock produce a degree of ethnic diversity.Integration is such, however, that culturally and socially there is enormous unity. YEAR Users Population % Pen. gross domestic product p. c. * Usage Source 2000 2,300,000 61,528,000 3,7% US$ N/A ITU 2007 8,465,800 67,249,456 12. 6% US$ 3,759 ITU 2009 16,100,000 65,998,4 36 24. 4% US$ 3,940 ITU 2010 17,486,400 66,404,688 26. 3% US$ 4,403 ITU According to estimates of United Nations Population entropy Network, the population of Thailand would be about 74 million in the year 2050. Until 2010s, total have 17. 4million internet user have 26.3% population use Thailand Market analysis The primary form of legal gambling in Thailand is the national lottery. It was started in 2003, in general because a large underground lottery system was already operating and the government felt the best way to drive it out was to create an officially sanctioned lottery system. But even the legal lottery is not immune from illegal activities in 2006 the prime minister and other government officials were charge of skimming more than $1 billion from state lottery revenues. Online gambling in Thailand is also forbidden.The Thai government does not provide licenses that would allow internet gambling websites to be hosted in Thailand. In fact, they have never even considered allowing for online gambling in Thailand since land-based gambling is mostly forbidden. In spite of the ban on internet gambling the Thai government does very little to prevent players from using foreign online gambling sites. These websites are hosted in different countries, places where the Thai government has no jurisdiction. This means there is little they can do to prevent players in Thailand from using them.There are many online gambling sites that accept Thai players, though few are available in Thai. Current status of online gambling in Thailand Online gambling continues to permeate all countries and cultures, despite governments persistent efforts to outlaw the practice. Thailand is the latest country to find increasing be of citizens wagering online. If individuals running illegal sites are identified, the Thai Anti-Money Laundering Office will freeze any assets and diaphragm and prosecute those deemed culpable. period of play in Thailand is highly illegal, but base on DSI data reveals at least(prenominal) 10,000 subscribers to suspected gambling sites.Soccer wagering has become an increasingly popular form of play, particularly among younger gamblers. The bring up of gambling online continues to grow worldwide, and the most logical reaction of government is to tax the hobby and enjoy a steady new revenue source, rather than waste funds fighting a battle that is unwinnable. Indonesia Market Environment analysis Indonesia is the third largest populated country in Asia after China and India. also is Southeast Asias largest economy and has delivered consistently high annual growth exceeding 6% in both 2007 and 2008.Growth of between 2% and 4. 5% is expected in 2009. The consumer market continues to grow in the worlds fourth-largest country. There are more than 237 million citizens, 50% of whom are under the age of 30. gross domestic product per person exceeds its ASEAN neighbors such the Philippines and Indonesia has a gross domestic product per person three times that of Vietnam. Indonesia is a thriving land with significant regional autonomy Indonesia is a market-based economy but the government plays a significant fictional character in the countrys economy with 160 government-owned enterprises.Indonesias GDP per capita ranks fifth after Singapore, Brunei, Malaysia and Thailand. Indonesias GDP was US$258. 3 billion with a GDP per capita of US$1,193 in 2004. Indonesias real GDP grew at an average of 4. 6% per annum from 2000 to 2004 driven by domestic consumption accounting for nearly three-quarters of Indonesias GDP Current status of online gambling in Indonesia According to Indonesian gambling laws all forms of gambling are illegal and prohibited. Indonesia is the worlds most populous Muslim country and about 90% of its 237 million inhabitants ardently practice Islam. turn of all kinds is strictly prohibited by Islam. According to statistics, however, there are 23. 7 million residents who dont practice Islam and many of them have found ways to gamble. Illegal gambling is prevalent end-to-end Indonesia. Dense population and police corruption have allowed illegal casinos to operate without regards to the Islamic ban on gambling. Thats the reason for many of the online gambling company go in to Indonesia market. In extra this country is a biggest country compare with other Southeast Asia country. Compare analysis with other Southeast Asia country.Population Indonesia is the third largest populated country in Asia after China and India. Also is Southeast Asias largest economy and has delivered consistently high annual growth exceeding 6% in both 2007 and 2008. Growth of between 2% and 4. 5% is expected in 2009. The consumer market continues to grow in the worlds fourth-largest country. Indonesia is a market-based economy but the government plays a significant role in the countrys economy with 160 government-owned enterprises. Indonesias GDP per capita ranks fifth after Singapore, Brunei, Malaysia and Thailand. Internet user.With 30 million Internet users as of the end of 2009, Indonesia is the 5th largest Internet market in Asia (after China, Japan, India, and South Korea). The number of Internet users in Indonesia is growing really fast (the highest growth among Asia countries after China), especially the number of users who use their mobile phone to access the Internet. In five years, about more than half of the Indonesian population or 150 million people are communicate to have access to the Internet (most of them through their mobile phone). Compared to the population (not Internet users) of Singapore (4.8 million), Malaysia (27 million), South Korea (48. 6 million).Thailand (67 million), Vietnam (86 million), and Philippine (90 million), it is clear that the number of Internet users in Indonesia will be significantly high than the number of Internet users in those countries. Usage of Internet Internet users in Indonesia spend about 17. 2 hours online per month Accord ing to a survey conducted by Nielsen Indonesia, most Indonesians use the Internet for checking email (42%), reading publisher (39%), searching for information about products or services (29%), reading magazines (27%), and chatting (23%).A study by comScore shows only 50% of Indonesian Internet users do online shopping and they spend only 1% on their online time for shopping. Clearly, online shopping is still not the main reason for Indonesians to go online. While Indonesians are still circumspect in using the Internet for shopping, there are very enthusiastic to online social networking. 28 million Indonesians have account(s) with Facebook, making them the 3rd largest Facebook users in the world. As of June 2010, Indonesians also produced the 3rd highest number of tweets in the world. It is not surprising at all that 87% of Indonesians does social networking and they spend 32.6% of their online time or 5. 8 hours per month in websites such as Facebook and Twitter Most Internet use rs (84. 2%) in Indonesia use Search to find information they are looking for. The average number of Searches per user is 91. 4. 80% of Indonesian Internet users uses Google to do their Search. Above data is higher than others Southeast Asia country. Considering its high economic and Internet user growths, Indonesia has a great potential for Internet business. However, it would not be easy to win in this industry due to online gambling is specially industry in Indonesia.External analysis- Conclusion Considering its high economic and Internet user growths, Indonesia has a greater potential for Internet business compare others Southeast Asia. Moreover, the Internet business there is still in a very early stage with a limited number of local players and products/services offered. However, it would not be easy to win in this industry. Unsophisticated payment base of operations and conventional mind-set of its people will become the biggest challenges for entrepreneurs and investors who want to explore Indonesias untapped potential in Internet business.The general message is that entrepreneurs and investors with long time horizons should look at Internet business in Indonesia as an alternative worth considering depending on the nature of the investment and the risk tolerance of the entrepreneur or investor. Internal analysis-Customer Behavior analysis Common Casino games of Indonesian Members play. * Baccarat * Blackjack * put Bo Current Indonesia Members Behavior Following table is current Indonesia members behavior of deposit and wager, the data is base on my current company data. Indonesia Business PerformanceAnnual stake generated 14. 3 Million and revenue generated 657, 000(third higher than others Southeast Asia) Competitor analysis-4P analysis For now total have 4 major competitors doing business in Indonesia market Analysis above the data, doing online gambling business in Indonesia, should offer more competiveness product and promotional material to at tract new customer due to the current Indonesia member generated revenue is higher than existing market, additional the External analysis, new market as Indonesia has a greater potential for Internet business.References * Rocky Fu (August 2009)China Internet Market Size in Q2 2009 * Internetworldstats(July 2010) China ecommerce and Internet Market Report * casinolistings(2009)The future of gambling in China * Casino King David Information as thing, Gambling History in China * Gamingzion (2007) Information as thing. Gambling in China * Economy watch(2010) Malaysia Economy * Tom B. (2010) Information as thing. Chinese Law Enforcement Rounding Up Illegal Online Gambling Operators * Michael F. (2010) Information as thing.Journal of the China Arrests 3,430 with Online Gambling Ties * Asiaplace (2009) Information as thing. Malaysia Cracks Down on Internet Gambling * KEN NG, Klang(2009) Information as thing, legalize online gambling * Cyrildason(2010) Information as thing, Sports Betting in Malaysia * Brian M. (2010)Online Gambling in Malaysia Most Popular in Sarawak * TomWeston (2008)Online Gambling Grows in Popularity in Thailand * CoolFounders (2010) A broader look at Indonesia startups and internet Business prospects * MR. SUNDERASAN(Oct 2009) PESTEL analysis of Indonesia * peeing stone (2010) Indonesia online 2010.